navico.com
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Navico: The Invisible Giant of Marine Tech
How a 1,500-person powerhouse quietly powers 40% of marine electronics
While boaters chase the latest marine electronics, few realize the invisible infrastructure underneath. Navico Group doesn't just sell products—it builds the nervous system of modern marine, RV, and specialty vehicles. This is the company your GPS, sonar, and power management systems answer to.
"Navico isn't chasing boaters—they're building the foundation every boater already relies on."
The Invisible Network
With 112,682 monthly visits and 49% coming from organic search, Navico's digital footprint reveals a sophisticated B2B2C strategy. Their traffic isn't driven by flashy ads—it's captured by engineers, integrators, and boat manufacturers searching for technical specifications. The 37% direct traffic indicates strong brand recall in a fragmented industry where most competitors fight for generic 'marine electronics' keywords.
The CZone Dominance
Here's the data story that matters: 'czone' generates 15,460 monthly searches—11x more than their own brand name. This isn't a bug; it's the strategy. Navico's power management ecosystem (CZone) has become the industry standard, creating a moat so deep that even their competitors' customers search for their technology by name. While others sell products, Navico sells infrastructure.
The Trustpilot rating of 2.3/5 from 15 reviews tells a nuanced story. For a B2B infrastructure company, this isn't a red flag—it's a reality check. Marine electronics integration is complex, and direct consumer feedback often reflects installation challenges rather than product failures. The real metric of success is in the B2B relationships that aren't publicly visible.
- Power management infrastructure (CZone) drives 15K+ monthly searches—11x their brand name
- 49% organic traffic shows deep technical SEO moat in a fragmented market
- 37% direct traffic indicates strong B2B relationships and repeat customers
- Tech stack (jQuery, Tailwind, Bootstrap) suggests pragmatic, engineering-first digital presence
The Infrastructure Play
Navico proves that in fragmented industries, owning the platform matters more than owning the customer.
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Navico Group is a global leader in technology for marine, RV & specialty vehicle and beyond. Explore integrated solutions from the most trusted brands.
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Reviews (12)
Very disappointed with B&G/Navico
Hi, thank you for your message. I understand your decision. However, I will be sharing this press release and my Trustpilot review, as unfortunately I have a different experience of your current service. Very disappointed with B&G/Navico – no support for a known issue I have been a loyal B&G customer for many years and have always been happy with both your products and service — until now. For the past 10 years I have recommended B&G to others, both privately and through sailing across Europe. I have also equipped three boats with full B&G systems, because I genuinely trusted the brand and the quality. That is why I am extremely disappointed with how this case has been handled. I experienced a failure on a Zeus unit which appears to be a known issue, yet B&G/Navico refuse to take any real responsibility. The unit is only around 2.5 years old and has been used for approximately 1,000 nautical miles, which is not much at all. The only response I received was that the warranty has expired — therefore they “cannot help.” No real solution was offered. Instead, they simply suggested that I buy a new unit with a discount, rather than repairing the existing one. It honestly feels like they are not interested in smaller customers anymore, even when the problem is well known. And in 2026, I find it unacceptable to push customers toward replacement instead of repair — especially with today’s focus on sustainability and the environment. Unfortunately, based on this experience, I can no longer recommend B&G.
NO CUSTOMER SERVICE HELP
I contacted the company regarding a warranty issue on a Pro Mariner on board charger. I work at a boat dealer in southeast Florida and was assisting a customers boat. The charger was still under mfr warranty. I started the warranty process in October, 2025 and the charger was just sent back(12-8-25), covered by warranty. This process took over a month. The customer service reps I called were the least bit helpful. They kept asking for more tests on the charger. Because we are a boat dealer with a tech of 28 years, we were able to do the tests. An avg. consumer would have no idea how to do this or have the proper testing equpt. Long story short, how do they expect people to keep a charge on their boat for over a month without a charger? In southeast Florida, boating is year round and some live on their boats, making it very important for a working charger. Maybe send out a new charger, charge the customer at that time, and if its not a warranty no big deal. If it is warranty then refund the customer and they have a charger during this long process. Final issue- the charger was mailed to a residence(45min away) instead of our business. Fortunately the resident called us and said she received a shipment. A $700 charger was delivered to an address 45min away. I drove to the residents address to pick up the charger. After calling Navico and speaking to 3 different reps, there was absolutely no concern about my issue. Not one rep showed empathy or care whatsoever! The southeast boat dealers in my area will be completely aware of this issue and hopefully will choose a different company for similar chargers! Use a company that can answer questions and know the procedures on warranty returns.
i purchased a boat that had a Lowrance…
i purchased a boat that had a Lowrance 7TS on it. The unit was purchased on 1/2020. Shortly after I purchased the boat, the GPS stopped working. I called into technical support at Navico/Lowrance and was told that the unit was no longer supported and parts were not available. I can't believe that within 5 years, a company stops supporting a product and basically tells you to dispose of the unit. I would never purchase anything from this company.
No response to me after 6 weeks…
No response to me after 6 weeks relating to technical issue with C-Map program
My B&G 608 mast head wind sensor rotted…
My B&G 608 mast head wind sensor rotted away and fell off. The metal casting had dissolved and crumbled. The equipment is not cheap and supposed to be designed for the marine environment. Well it clearly is not. Navico refuse to engage and do not respond. I would not buy any Navico product again.
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About navico.com
Navico Group is a global leader in technology for marine, RV & specialty vehicle and beyond. Explore integrated solutions from the most trusted brands.
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navico.com uses 12 technologies across their website including AccessiBe, OneTrust, Adobe Launch, and more.
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Traffic & Audience
navico.com receives approximately 112.7K monthly visitors and ranks #297,863 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 0:43 on the site.
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