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Nayan: The AI Dashcam Giant No One's Watching
A $90M revenue company with traffic lower than a blog. What's going on?
In the crowded world of AI-powered road safety, Nayan.co is a ghost with a massive footprint. With $90M in revenue and 350 employees, it dominates the Indian traffic monitoring landscape, yet its digital footprint is surprisingly quiet. This isn't a startup chasing vanity metrics; it's an infrastructure play hiding in plain sight.
"They aren't selling to drivers; they're selling to governments and fleets. Traffic is a distraction, not a metric."
The B2B2G Fortress
Nayan isn't a consumer app vying for App Store rankings. Their model is B2B2G (Business-to-Business-to-Government). They deploy AI cameras on highways and city intersections, monetizing through government contracts and enterprise fleet management. The low web traffic isn't a failure of marketing; it's a sign of a high-touch, enterprise sales cycle where RFPs matter more than SEO.
The 'Undefined' Anomaly
The data reveals a fascinating quirk: 100% of their traffic comes from 'undefined' geographies. This likely indicates bot traffic, internal corporate VPN usage, or a massive reliance on offline sales channels. While a consumer brand would panic at these analytics, for an infrastructure provider, it confirms that their real customers aren't browsing the web—they're signing contracts offline.
Their tech stack is pragmatic, not flashy. Built on jQuery, Bootstrap, and Swiper, it's a functional, no-nonsense site designed for utility rather than conversion optimization. The priority is clear: serve information to the few who seek it, not capture the many who browse.
- Core Tech: ANPR (Automatic Number Plate Recognition) is their flagship, evidenced by Hindi keyword traffic.
- Market Position: Dominating the Indian smart city infrastructure landscape.
- Sales Motion: Enterprise-first, likely bypassing traditional digital marketing funnels entirely.
The Silent Giant
Nayan proves that in deep-tech infrastructure, revenue doesn't follow traffic—it follows contracts. For investors and founders, the lesson is clear: ignore the vanity metrics and look at the balance sheet.
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Open Graph Image
https://www.nayan.co/wp-content/uploads/2025/11/nayan-ai-dashcam.png
Meta Tags
Home - NAYAN AI | Traffic Monitoring & Road Safety Solutions
NAYAN Offers High Precision Video Analytics and AI Data Driver Sleeping AI detects signs of driver drowsiness or sleeping to prevent accidents Using Mobile Phone Monitors and flags drivers using mobile phones while driving Wearing No Seatbelt Detects if the driver...
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About nayan.co
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Technology Stack
nayan.co uses 17 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
Analytics & Marketing
Google Analytics
Traffic & Audience
nayan.co receives approximately 1.7K monthly visitors and ranks #8,663,196 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:38 on the site.
The majority of nayan.co's traffic comes from .
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