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ncheng.com

17 technologies
VerifiedGrowingVisit4.5K/mo$37M20617 Tech25 Leads
Deep Dive

The Niche Giant: Ncheng's 206-Person Power Play

How a specialized accounting firm quietly commands $36.9M in revenue from a tiny digital footprint.

In a digital world obsessed with scale and virality, Ncheng.com is a fascinating anomaly: a $36.9M revenue powerhouse with a global rank barely cracking the top 4 million. This isn't a failure of marketing; it's a masterclass in the high-value, low-traffic enterprise model.

$36.9M
Annual Revenue
206
Employees
4,542
Monthly Visits
49%
Direct Traffic

"They don't need traffic; they need transactions. Ncheng proves that in B2B services, a $180k client is worth more than 100k anonymous visitors."

The Invisible Enterprise

Ncheng's traffic profile tells the real story. With 49% direct traffic, nearly half of their visitors are already clients or partners typing the URL directly. This is the hallmark of a relationship-driven business, not a lead-generation funnel. The 32% organic search traffic is likely incidental—clients searching for support on specific tax codes like 'Unrelated Business Income Tax (UBIT)' or software issues like 'how do I turn off vendor compliance in Sage Intacct.' They aren't hunting for accountants; they're already in the ecosystem.

The Stack That Scales

Ncheng's tech stack reveals a pragmatic, legacy-aware approach. They lean heavily on jQuery and Bootstrap—workhorse technologies that power complex dashboards rather than flashy interfaces. The presence of 'Ant Design' and 'Tailwind CSS' suggests they are modernizing specific UI components while maintaining stability. This isn't a startup chasing the latest framework; it's a mature operation where uptime and reliability trump flashy frontend trends.

The keyword data is a goldmine of intent. 'ncheng india pvt ltd' (190 monthly searches) and 'ncheng llc' (60 monthly searches) indicate a strong brand presence across corporate entities. However, the high volume for 'tax990' (660 monthly searches) reveals their SEO strategy isn't about branding—it's about solving immediate, painful compliance problems. They are the answer to a crisis, not a casual browse.

  • Revenue-to-Visitor Efficiency: Generating $36.9M from ~4.5k monthly visits implies an astronomical customer lifetime value (LTV).
  • Niche Dominance: They dominate specific, high-stakes queries like 'UBIT' and 'Sage Intacct' compliance, positioning themselves as the fix for complex nonprofit accounting pain points.
  • Operational Depth: With 206 employees and a leadership team spanning Finance (German Rodriguez) to Operations (Shivani Daga), this is a mid-sized firm built for scale, not a boutique agency.
No flashy marketing or SEO optimization
Deep, sticky relationships with nonprofit finance departments
No viral content strategy
Authority in complex regulatory niches (UBIT, Form 990)
No broad appeal to general audiences
High-margin, recurring revenue from established client base

The Anti-Growth Playbook

Ncheng isn't building a brand for the masses; they are building a fortress around a lucrative niche. For founders and investors, the lesson is clear: you don't need to be famous to be profitable—you just need to be indispensable to the right 200 clients.

What tech stack does Ncheng use?

22 detected
Security1
Programming Languages1
Web Standards1
UI Libraries1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics
G
Google Static

How much traffic does Ncheng get?

Traffic & Engagement

4.5K
Monthly Visits
2.3
Pages/Visit
0:36
Avg. Duration
31%
Bounce Rate
Monthly Traffic Trend+102%
2.2K
Oct 2025
Oct
2.6K
Nov 2025
Nov
4.5K
Dec 2025
Dec

Traffic Sources

Search
32%
Direct
49%
Social
8%
Referrals
8%
Email
0%
Paid
1%

Where is Ncheng's audience located?

🌍64.7%
🌍35.3%

What keywords does Ncheng rank for?

5 keywords
1ncheng llc60 vol
2ncheng india pvt ltd190 vol
3tax990660 vol$2.79
4how do i turn off vendor compliance in sage intacct560 vol
5unrelated business income tax (ubit)430 vol

How is Ncheng's SEO?

Meta Tags

title60 chars

Accounting Services for Nonprofit Organizations | Ncheng LLP

description158 chars

Get expert accounting services for nonprofit organizations with Ncheng. Our solutions include bookkeeping, auditing, and nonprofit tax accounting. Contact us!

languageEN-US

H1 Tags

h1Audit & Accounting Services for Nonprofit Organizations

Schema Types

UnknownLocalBusiness

Who works at Ncheng?

Loading leads...

What do customers think of Ncheng?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Ncheng

What is Ncheng's Revenue?
Ncheng generates approximately $37M in annual revenue. With 206 employees, that's $179,300 per employee.
What does Ncheng do?
Get expert accounting services for nonprofit organizations with Ncheng. Our solutions include bookkeeping, auditing, and nonprofit tax accounting. Contact us!
How fast is Ncheng growing?
Ncheng employee count has changed by 31% year over year.
What technologies does Ncheng use?
Ncheng uses 17 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, reCAPTCHA, PHP.
Who are Ncheng's competitors?
Ncheng's main competitors include Anchin Block and Anchin, ConnectBooks, Padilla and Company, SicklerTorchia Allen and Churchill CPAs PC, Laufer. These companies operate in similar markets and compete for the same customer base.

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What are Ncheng's key pages?

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About ncheng.com

Get expert accounting services for nonprofit organizations with Ncheng. Our solutions include bookkeeping, auditing, and nonprofit tax accounting. Contact us!

Company Overview

ncheng.com
Website
computers_electronics_and_technology
Industry
#3,569,373
Global Rank
4.5K
Monthly Visitors
17
Technologies
25+
Employees

ncheng.com Key Pages

Contact ncheng.com

Technology Stack

ncheng.com uses 17 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.

Fonts

Font Awesome

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

4.5K
Monthly Visits
31%
Bounce Rate
2.3
Pages/Visit
0:36
Avg. Duration

ncheng.com receives approximately 4.5K monthly visitors and ranks #3,569,373 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:36 on the site.

The majority of ncheng.com's traffic comes from undefined, .

Frequently Asked Questions

What is ncheng.com?
Get expert accounting services for nonprofit organizations with Ncheng. Our solutions include bookkeeping, auditing, and nonprofit tax accounting. Contact us!
What technologies does ncheng.com use?
ncheng.com uses 17 technologies including Font Awesome, reCAPTCHA, and 11 more. View the full tech stack analysis above.
How do I contact ncheng.com?
You can contact ncheng.com through their contact page.
What are ncheng.com's social media accounts?
ncheng.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is ncheng.com hiring?
Check ncheng.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is ncheng.com?
ncheng.com receives approximately 4.5K monthly visitors and ranks #3,569,373 globally. Traffic is growing by 76.3% month-over-month.

Related Searches

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This page provides publicly available information about ncheng.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ncheng.com directly at https://ncheng.com.