ncqa.org
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The Quiet Giant of Healthcare Quality
How NCQA's $280M accreditation empire shapes every doctor visit
While you've never heard of NCQA, they've likely determined your insurance coverage's quality. This 743-person nonprofit quietly sets the standards that 200 million Americans experience daily through their health plans.
"NCQA doesn't just measure quality—they define what quality means in American healthcare."
The Standards Cartel
NCQA operates as a de facto regulator through accreditation, not legislation. When insurers or hospitals want to be seen as 'quality providers,' they must pass NCQA's HEDIS measures and CAHPS surveys. This creates a powerful moat: organizations pay NCQA to be measured by NCQA's own standards. It's a brilliant business model disguised as a nonprofit mission.
The Data Play
Their 50% organic search traffic reveals their true power. Companies aren't searching for 'healthcare quality'—they're searching for 'HEDIS vendor' or 'CAHPS survey vendor.' NCQA has embedded itself so deeply into healthcare's DNA that their acronyms become industry search terms. The 5,050 monthly searches for 'HEDIS' alone show how they've captured the vocabulary of quality measurement.
What makes NCQA uniquely powerful is their position as the trusted third party in a fragmented system. With 200M+ Americans under plans that follow NCQA standards, they've become the invisible infrastructure of American healthcare quality. Their revenue of $280M from a 743-person team suggests remarkable efficiency—or remarkable pricing power.
- They set the de facto national standards through accreditation, not regulation
- Their HEDIS measures determine billions in healthcare payments and bonuses
- They've made their acronyms (HEDIS, CAHPS) synonymous with quality measurement
- Their 50% organic traffic shows they've captured the industry's search behavior
The Ultimate Gatekeeper
NCQA proves that in healthcare, whoever controls the measurement controls the game. Their $280M empire isn't built on providing care—it's built on defining what 'good care' looks like, and charging the industry to meet that definition.
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NCQA | Health Care Accreditation & Health Plan Ratings for Quality Improvement - NCQA
NCQA is the leading health care accreditation organization, trusted by physicians, hospitals, and health insurance companies. We set national standards for quality care and performance.
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About ncqa.org
NCQA is the leading health care accreditation organization, trusted by physicians, hospitals, and health insurance companies. We set national standards for quality care and performance.
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ncqa.org uses 24 technologies across their website including Google Maps, Font Awesome, Adobe Fonts, PHP, and more.
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ncqa.org receives approximately 65.1K monthly visitors and ranks #492,032 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:57 on the site.
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