neckermann.de
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Neckermann: The Ghost in the Machine
A 17.9M revenue e-commerce brand that exists only as a redirect.
In the vast landscape of German e-commerce, neckermann.de is a digital ghost—a domain with 79 employees and $17.9M in revenue that serves no products. It exists purely as a funnel, redirecting every single visitor to otto.de. This is the story of a legacy brand surviving purely on SEO equity and customer habit.
"Neckermann isn't a store anymore; it's a 301 redirect with a payroll."
The Zombie Audience
With only 282 monthly visits, the traffic is negligible for a company of this size. However, the real story is in the intent. The keywords aren't 'buy furniture'—they are 'Neckermann login' and 'Neckermann newsletter.' These are legacy customers trapped in an ecosystem that no longer exists, trying to access accounts that likely migrated years ago. The site functions less as a storefront and more as a customer service archive for OTTO.
The OTTO Absorption
Neckermann.de is the ultimate case study in brand consolidation. Rather than maintaining a separate tech stack, OTTO has effectively turned Neckermann into a subdomain in disguise. The tech stack—Tailwind, Svelte, PWA—is identical to OTTO's modern infrastructure. The 'revenue' attributed to Neckermann is likely just OTTO sales captured through the redirected domain, making it a phantom P&L line item.
The user experience is a paradox. The page title promises 'Das gesamte Sortiment auf otto.de,' yet the H1 tags are a chaotic mix of 'E-Mail-Adresse bestätigen' and 'Newsletter anmelden.' The site feels like a landing page rather than a homepage. It’s designed to capture email sign-ups and handle barrier-free requests ([email protected]), confirming that it serves a support function rather than a retail one.
- Zero organic search traffic dominance: The domain relies entirely on direct navigation or branded legacy searches.
- Trustpilot crisis: A 1.6/5 rating across 262 reviews suggests unresolved legacy customer service issues are haunting the brand's reputation, even under OTTO's ownership.
- Tech stack mirroring: The use of Svelte and Tailwind indicates a modern, headless frontend architecture, likely shared with OTTO to minimize maintenance costs.
The Asset Strip
Neckermann.de is no longer a business; it's a digital asset being liquidated for traffic.
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Neckermann - Das gesamte Sortiment auf otto.de | OTTO
Neckermann geht, aber die Auswahl bleibt! Finde deine neuen Möbel, Klamotten & Technick-Gadgets bei OTTO » Top Service ✔ Top Marken ✔ Aktuelle Trends ✔ » Jetzt shoppen!
Neckermann
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neckermann.de
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Reviews (3)
Golden 5 Al Mas/Crystal Beach Resort Hurghada
Booked a stay at Golden 5 Al Mas resort 5 star hotel. Got sent to Crystal Beach Resort (same place, but another hotel at a supposedly big resort area). Apparently the Golden 5 Al Mas had been closed for 5-6 years.... About 4/5 og the hotels resorts area had been closed and looked like a ghost town. The pictured features when looking at the hotel before booking, where very different in reality and not for the better. Neckermann also made a "mistake" in the booking to the hotel. In my booking we were 3 adults and 1 child, but they informed the hotel that we supposedly was 1 adult and 3 children. When booking all-inclusive there is off course af price difference. We sat at the hotel after arrival for almost 6 hours because the hotel wouldn't give us our room unless we payed a deposit of 100 euro PER NIGHT until the booking was sorted out. It took Neckermann 3 days to fix the mistake and me a ekstra phone bill of 310 euro and 20 euro in bank fees... And completely ruined our first 4-5 days. After that we had to fight with the hotel to fix the AC, on day 6 we ended up having to repack everything and change rooms. The pools water was unclear, found cigarets, cotton, paper, tiles from the pool and all other fun things in the pool. Never had a bladder infection before, but got one because of the pool water. Booked with direct beach access, but it took about 10 minuts walk to get there and the sports activities at the beach as advertised was nowhere to be found... The water park that was connected/included to the hotel had less than half their slides open, the wave pool didn't work and there was something wrong with the water, our bathing suits got ruined discolored beyond repair. The food was the same EVERY day and food from previous day got reused. It supposedly had 2 restaurants but they served absolutely the same food, just a smaller selection in on of them . The rooms and common areas was dirty. They had carpets (not wall to wall) a lot of places and they were VERY dirty and sticky, only cleaned with a broom. We found dirt and garbage under the beds, in the desk and behind the toilet. Our second room had no shower curtain and the drain overflowed every time we took a shower. I could go on and on and on.... Just stay away from this hotel and be sure to double check your booking and reviews befor booking with Neckermann. The hotel said that it wasn't the first time Neckermann had "mixed" up the booking to them as regarding to the ages.
Even 1 star is much for this company
Even 1 star is much for this company . Me and my friend booked a vacantion with them and we had only problems with them ! First they lied us about the distance from hotel to the beach ( they said 650m and it was 2 km ), then the hotel conditions were very very bad . The food was not good and fresh ( the bread was hard as a stone , you couldn't eat it) , the clima from the room , at 30 degrees +, was not working and because of the outside floor which was not good and not stabile , I hurt my leg. I couldn't walk properly for almost 2 days.We called at the famous Neckermann company and we asked them what's going on and why we have this shity booking when we were told something else . They told us they are going to call us with new hotels offers to change it the next day or we are going to receive 1 class plane tickets back . Nobody called us for a couple of days and when we found a Neckermann agency we went there asking at least for our promise tickets (we changed already the hotel without any help from them !!!!). They tell us something like this is not possible. Nothing was possible!!!! They lie and they promise a lot of things but they only make you more angry , they do nothing but they take your money ! Never ever again with this company and I clearly don't recommend it at all to nobody.
Very bad experience:-(
I bought a family trip to La Santa on Lanzarote during high season in July 2015. The hotel has an extensive sports program, an extensive animation program for children, excellent sporting facilities and use of all kinds of sporting equipment is included in the price. This makes the hotel rather expensive, but still we thought it was an excellent choice as there was something to do for everyone in the family; our father, who was training to do an ironman, our son and I, who love surfing (equipment and tutorial was included in the price of the hotel) and our youngest daughter, who just want to swim and play with other children. When we arrived at Lanzarote we were contacted in the airport by the Neckermann staff who told us that they had overbooked the La Santa hotel and that we could´t go there even though it was the place we had booked and paid for. There was absolutely nothing to do about it. WE were only given the option of staying on the opposite coast of the island (where the kind of surf that we do is not possible). We were told, that Neckermann had booked an alternative hotel for us, and that this hotel was children friendly, was situated right at the beach and had an animation programme, too. We were very disappointed but had no choice but to go there. Once we arrived, things got even worse as it turned out that the hotel was NOT by the beach (about 1 km away). It was very quiet and meant for couples and not families; there was no animation programme at all, hardly any other children staying there and no sporting facilities. It was 1 hours drive to the nearest surf (we do paddle surfing) and of course equipment and instruction was not included (and this is quite expensive in the Canary Islands). No need to say that this was NOT AT ALL the holiday we booked and payed for. We did drive to the opposite end of the island twice to go surfing, but we had to pay for equipment rent and surf instruction. My husband did not get the chance to train for his ironman at all, as the hotel had no pool for lap swimming and no bikes like La Santa has. The most ridiculous part is, that when we came back home and asked Necermann for some sort of compensation, they offered us a compensation of 297 € plus the payment of a small rental car (to use for shopping etc, as the alternative hotel was situated far from everything). This is less than 10% of what we paid for the holiday we did not get. 297€ only just covers our expenses for surf board rental + instruction for 2 days (which we had already paid for once at the hotel they´d overbooked). We have now booked a new trip to La Santa, as we had promised our children we´d go there and it still hasn´t happened. But this time we are NOT going with Neckermann and I advise everyone else NOT to go with them either!
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About neckermann.de
Neckermann geht, aber die Auswahl bleibt! Finde deine neuen Möbel, Klamotten & Technick-Gadgets bei OTTO » Top Service ✔ Top Marken ✔ Aktuelle Trends ✔ » Jetzt shoppen!
Company Overview
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Technology Stack
neckermann.de uses 9 technologies across their website including Leaflet, HSTS, Zendesk, and more.
Maps
Leaflet
Security
HSTS
Customer Support
Zendesk
Performance
Lazy Loading, Priority Hints
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
neckermann.de receives approximately 282 monthly visitors. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about neckermann.de. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit neckermann.de directly at https://neckermann.de.