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necn.com

17 technologies
VerifiedVisit836/mo$24M11917 Tech1 Leads
Deep Dive

NECN.com: Local News in a Global Casino

How a Boston news station's SEO became a slot machine directory

NECN.com should be the digital home for New England's most trusted local news, but its analytics tell a different story—a chaotic tale of casino spam, phantom traffic, and a brand identity lost in translation.

836
monthly visits
33%
organic search
44%
direct traffic
119
employees

"A local news station with 119 employees is generating less traffic than a niche hobby blog. The SEO strategy isn't just failing—it's actively hostile to the brand."

The SEO Catastrophe

The top organic keywords reveal a complete collapse of local relevance. Instead of 'Boston weather' or 'New England news,' the site ranks for 'mega188pasti.site -4d-' (147K monthly volume) and 'garuda333play.online -hk.' This isn't just poor SEO; it's a technical failure that suggests severe security breaches or malicious redirection. The domain authority is being cannibalized by gambling spam.

The Identity Crisis

NECN.com is caught in a corporate limbo. The domain redirects to 'NBC Boston' (WBTS), yet the brand equity of NECN—a legacy New England Cable News name—remains. With 119 employees and $24.4M in revenue, this isn't a startup; it's a mature media operation. Yet the digital presence feels abandoned, relying on generic social profiles and a tech stack (Tailwind, Bootstrap, Ant Design) that suggests a rushed template rebuild rather than a strategic platform.

The traffic data is damning: 836 monthly visits for a station serving one of America's most educated, digitally-native populations. The 'Top Countries' data is literally undefined (59.4% and 40.6%), suggesting analytics tracking is broken or the data is anonymized beyond usefulness. For a local news operation, this represents a catastrophic failure to engage its core audience.

  • Revenue ($24.4M) vs. Traffic (836 visits) mismatch indicates severe digital monetization failure
  • Legacy brand equity (NECN) is being actively damaged by association with spam keywords
  • Social presence exists but lacks integration—TikTok, Twitter, YouTube, Facebook, Instagram all active but disconnected from the core domain
  • The site uses 'Local' as its H1 tag, a generic descriptor that fails to capture search intent
Zero protection against SEO spam attacks
Strong traditional broadcast infrastructure (119 employees)
No clear content strategy for local search
Established social media presence across platforms
Brand dilution between NECN and NBC Boston identities
NBCUniversal corporate backing
Analytics and tracking appear fundamentally broken
Legacy trust in New England market

The Digital Ghost Town

A $24M media operation with less web traffic than a single popular Reddit post. The infrastructure is there, but the digital strategy is missing in action.

What tech stack does Necn use?

23 detected
Security1
Programming Languages1
Privacy & Consent1
Customer Support1
Analytics & Marketing1
Tag Managers1
Web Standards2
UI Libraries1
Tracking & Analytics6
G
Google Analytics
G
Google DoubleClick
G
Google AdSense
G
Google APIs
T
Tracking Pixel
A
Analytics Service

How much traffic does Necn get?

Traffic & Engagement

836
Monthly Visits
1.1
Pages/Visit
0:00
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend-80%
4.1K
Oct 2025
Oct
0
Nov 2025
Nov
836
Dec 2025
Dec

Traffic Sources

Search
33%
Direct
44%
Social
4%
Referrals
11%
Email
0%
Paid
8%

Where is Necn's audience located?

🌍59.4%
🌍40.6%

What keywords does Necn rank for?

5 keywords
1mega188pasti.site -4d-147.5K vol
2garuda333play.online -hk88.0K vol
3rawit199slot.online -hk46.3K vol
4hondatoto45.site -jitu54.5K vol
5hondatoto45.site -jitu-12.9K vol

How is Necn's SEO?

Meta Tags

title18 chars

Local – NBC Boston

description66 chars

In-depth news coverage of the Greater Boston and New England area.

languageEN-US

H1 Tags

h1Local

Schema Types

WebPage

Who works at Necn?

Loading leads...

What do customers think of Necn?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Necn

What is Necn's Revenue?
Necn generates approximately $24M in annual revenue. With 119 employees, that's $205,000 per employee.
What does Necn do?
In-depth news coverage of the Greater Boston and New England area.
What technologies does Necn use?
Necn uses 17 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, HSTS, PHP.
Who are Necn's competitors?
Necn's main competitors include ITworld, WBUR, WGBY, New England Public Media, WEEI Sports Radio Network. These companies operate in similar markets and compete for the same customer base.

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About necn.com

In-depth news coverage of the Greater Boston and New England area.

Company Overview

necn.com
Website
arts_and_entertainment
Industry
#4,982,082
Global Rank
836
Monthly Visitors
17
Technologies
1+
Employees

necn.com Key Pages

Technology Stack

necn.com uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Privacy & Consent

OneTrust

Advertising

DoubleClick Floodlight

Traffic & Audience

836
Monthly Visits
37%
Bounce Rate
1.1
Pages/Visit
0:00
Avg. Duration

necn.com receives approximately 836 monthly visitors and ranks #4,982,082 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.

The majority of necn.com's traffic comes from undefined, .

Frequently Asked Questions

What is necn.com?
In-depth news coverage of the Greater Boston and New England area.
What technologies does necn.com use?
necn.com uses 17 technologies including Font Awesome, Google Fonts, HSTS, and 11 more. View the full tech stack analysis above.
How do I contact necn.com?
You can contact necn.com via email at [email protected] or through their contact page.
What are necn.com's social media accounts?
necn.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is necn.com?
necn.com receives approximately 836 monthly visitors and ranks #4,982,082 globally.

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This page provides publicly available information about necn.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit necn.com directly at https://necn.com.