necn.com
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NECN.com: Local News in a Global Casino
How a Boston news station's SEO became a slot machine directory
NECN.com should be the digital home for New England's most trusted local news, but its analytics tell a different story—a chaotic tale of casino spam, phantom traffic, and a brand identity lost in translation.
"A local news station with 119 employees is generating less traffic than a niche hobby blog. The SEO strategy isn't just failing—it's actively hostile to the brand."
The SEO Catastrophe
The top organic keywords reveal a complete collapse of local relevance. Instead of 'Boston weather' or 'New England news,' the site ranks for 'mega188pasti.site -4d-' (147K monthly volume) and 'garuda333play.online -hk.' This isn't just poor SEO; it's a technical failure that suggests severe security breaches or malicious redirection. The domain authority is being cannibalized by gambling spam.
The Identity Crisis
NECN.com is caught in a corporate limbo. The domain redirects to 'NBC Boston' (WBTS), yet the brand equity of NECN—a legacy New England Cable News name—remains. With 119 employees and $24.4M in revenue, this isn't a startup; it's a mature media operation. Yet the digital presence feels abandoned, relying on generic social profiles and a tech stack (Tailwind, Bootstrap, Ant Design) that suggests a rushed template rebuild rather than a strategic platform.
The traffic data is damning: 836 monthly visits for a station serving one of America's most educated, digitally-native populations. The 'Top Countries' data is literally undefined (59.4% and 40.6%), suggesting analytics tracking is broken or the data is anonymized beyond usefulness. For a local news operation, this represents a catastrophic failure to engage its core audience.
- Revenue ($24.4M) vs. Traffic (836 visits) mismatch indicates severe digital monetization failure
- Legacy brand equity (NECN) is being actively damaged by association with spam keywords
- Social presence exists but lacks integration—TikTok, Twitter, YouTube, Facebook, Instagram all active but disconnected from the core domain
- The site uses 'Local' as its H1 tag, a generic descriptor that fails to capture search intent
The Digital Ghost Town
A $24M media operation with less web traffic than a single popular Reddit post. The infrastructure is there, but the digital strategy is missing in action.
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Meta Tags
Local – NBC Boston
In-depth news coverage of the Greater Boston and New England area.
H1 Tags
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About necn.com
In-depth news coverage of the Greater Boston and New England area.
Company Overview
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Technology Stack
necn.com uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Traffic & Audience
necn.com receives approximately 836 monthly visitors and ranks #4,982,082 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of necn.com's traffic comes from undefined, .
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