neel-schaffer.com
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Neel-Schaffer: The $62M Engineering Firm You Haven't Heard Of
How a regional powerhouse built a 644-person empire by treating communities as clients
In a world of flashy tech unicorns, Neel-Schaffer operates in the dirt and concrete of American infrastructure, building a $62M engineering empire one bridge, water pipe, and highway at a time. They don't chase venture capital—they build communities.
""Your community is our business" isn't marketing fluff—it's their entire operating model, and it's working."
The Invisible Infrastructure Giant
Neel-Schaffer isn't building apps or SaaS platforms—they're building the physical backbone of American communities. With core disciplines spanning civil, transportation, environmental, traffic, highway, bridge, water/wastewater, structural, and hydraulic engineering, they touch every aspect of public infrastructure. Yet despite their $62M revenue and 644 employees, they remain relatively unknown outside their regional stronghold, operating in the shadows of mega-firms like AECOM and Jacobs.
The Traffic Paradox
Here's the fascinating data story: 47% of their traffic comes directly to neel-schaffer.com—people typing the URL directly. Only 28% finds them through organic search. This reveals a crucial insight: their brand recognition is strong, but their SEO is surprisingly weak. They're a referral-driven business in a digital-first world. The top search term driving traffic isn't "civil engineering firm"—it's "neel" (3,460 monthly searches). They own their brand, but not the category.
The tech stack tells its own story. They're running on jQuery, Swiper, and Bootstrap—pragmatic, battle-tested technologies that prioritize function over flash. No React, no Vue, no modern frameworks. It's a deliberate choice: their website is a utility, not a product. For a firm building bridges that last 50 years, the digital presence just needs to work.
- Leadership stability: Co-CEOs Joey Hudnall and Hibbett Neel provide continuity in a volatile industry
- Regional dominance: 100% of traffic comes from undefined regions, suggesting a concentrated geographic footprint
- Brand over SEO: More people search for their name than their services—a double-edged sword
- No venture capital: Bootstrapped growth to $62M without external funding
The Anti-Tech Playbook
Neel-Schaffer proves that in infrastructure, relationships and reliability beat algorithms and buzzwords every time.
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Meta Tags
Neel-Schaffer - Engineering Solutions You Can Build Upon
Neel-Schaffer's core disciplines: civil, transportation, environmental, traffic, highway, bridge, water/wastewater, structural, and hydraulic engineering.
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About neel-schaffer.com
Neel-Schaffer's core disciplines: civil, transportation, environmental, traffic, highway, bridge, water/wastewater, structural, and hydraulic engineering.
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Technology Stack
neel-schaffer.com uses 17 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
neel-schaffer.com receives approximately 7.1K monthly visitors and ranks #2,782,788 globally. The website has a bounce rate of 63% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:50 on the site.
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