Neovantas dominates search for 'procesos cognitivos' with 2,350 monthly searches—more than double their second-best keyword. This isn't accidental SEO; it's a strategic positioning. While competitors chase generic 'data analytics,' Neovantas owns the cognitive science niche, attracting clients who understand that behavior stems from mental processes, not just actions. Their keyword strategy reveals a sophisticated understanding of the buyer's journey: from basic cognitive definitions to predictive modeling applications.

Here's the contradiction: 1,065 monthly visits yet $12.5M in revenue. That's approximately $11,737 per visitor in annual revenue. Either they're converting at an astronomical rate, or their real business happens offline. The 45% direct traffic suggests established relationships and referrals—this isn't a lead-gen machine; it's a reputation economy. Their Twitter (1,000+ followers) and LinkedIn presence indicate they're playing the long game, building authority rather than chasing clicks.