9:41
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nested.com

10 technologies
VerifiedVisit8.2K/mo$5M4610 Tech25 Leads
Deep Dive

Nested: The £221M Bet on Estate Agents You'll Like

Unpacking the UK proptech that's disrupting real estate with £5.2M revenue & 4.9/5 Trustpilot ratings

In an industry notorious for terrible service and outdated tech, Nested raised £221M to build an estate agent people might actually like. With just 46 employees generating $5.2M in revenue, they're betting on smart technology over traditional scale. But with traffic rank #2.3M, the question isn't about their model—it's about their go-to-market strategy.

$221M
Total Funding Raised
$5.2M
Annual Revenue
46
Employees
4.9/5
Trustpilot Score

"They're not just disrupting estate agents—they're becoming the estate agent, with £4.8M revenue per employee."

The 980-Review Moat

Nested's secret weapon isn't tech—it's trust. With 980 reviews at 4.9/5 stars, they've weaponized customer satisfaction in a trust-starved industry. While competitors fight on fees, Nested fights on experience. This review density creates a defensible moat that no amount of funding can buy overnight.

The Traffic Paradox

Here's the counterintuitive data: 8,158 monthly visits but a global rank of #2.3M. This suggests a hyper-efficient, conversion-focused funnel rather than a traffic play. Their 49% organic search and 39% direct traffic indicate a brand that's either very niche or very sticky. The 150 monthly searches for 'best self employed estate agency' reveals their playbook: dominating long-tail, high-intent queries.

The tech stack tells another story. Using Slick, Tailwind CSS, and Webpack shows modern frontend engineering, while Prismic indicates a headless CMS approach for content agility. But with only 10 technologies detected, they're lean—likely focusing on core product over feature bloat. This restraint is rare for a company that's burned through £221M.

  • Revenue per employee: $113K—sub-par for tech, exceptional for real estate services
  • The 'nested proptech' keyword (40 searches) shows they're building category awareness
  • 81.3% traffic from 'undefined' countries suggests either tracking issues or a UK-centric strategy that's not globalizing
No global traffic strategy
Elite customer satisfaction creating word-of-mouth flywheel
Low organic reach for a £221M-funded company
Hyper-efficient conversion funnel
Traditional estate agent model with tech lipstick?
Lean operations with massive funding cushion

The £221M Question

Nested proves that in proptech, customer trust beats traffic volume. But can they scale a 46-person team to justify that massive funding round? The playbook is working—but the market is watching for the next move.

What tech stack does Nested use?

14 detected
Media1
Reviews1
Analytics & Marketing1
Build Tools1
JavaScript Libraries1
Tracking & Analytics4
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager

How much traffic does Nested get?

Traffic & Engagement

8.2K
Monthly Visits
2.4
Pages/Visit
0:41
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend-49%
16.1K
Oct 2025
Oct
8.8K
Nov 2025
Nov
8.2K
Dec 2025
Dec

Traffic Sources

Search
49%
Direct
39%
Social
3%
Referrals
8%
Email
0%
Paid
1%

Where is Nested's audience located?

🌍81.3%
🌍10.4%
🌍8.3%

What keywords does Nested rank for?

5 keywords
1best self employed estate agency to open my own estate agents150 vol
2nested3.3K vol$1.79
3sef employed estate agents120 vol
4email increasing house offer40 vol
5nested proptech40 vol

How is Nested's SEO?

Open Graph Image

OG Image preview
og:image

https://images.prismic.io/nested/ZiZKrPPdc1huKrD7_Nestedlogo.png?auto=format%2Ccompress&rect=0%2C0%2C1200%2C630&w=1200&h=630

Meta Tags

title46 chars

Nested Estate Agents - The Modern Estate Agent

description89 chars

Meet the estate agents you'll actually like, with smart technology you'll seriously love.

languageEN

H1 Tags

h1The modern estate agent

Schema Types

Unknown

Who works at Nested?

Loading leads...

What do customers think of Nested?

Nested

Nested

4.9
980 reviews
✓ Claimed

Categories

Real Estate Agents#undefined

Activity & Engagement

Reply Rate
75%
Avg. Reply Time
7.0 days
Claimed Date
3/28/2017

Contact Information

Address:
WeWork, 3 Waterhouse Square
London, GB

Reviews (20)

Filter by rating:
Phil
1/14/2026
🇬🇧 United Kingdom5 reviewsOrganicUnverified
Experience date: 12/21/2025
Excellent experience

Excellent experience. Ben was enthusiastic, kind and unendingly helpful from start to finish...and he maintained all of that throughout a protracted process caused by some incredibly frustrating solicitors. Indeed, had it not been for the daily graft Ben put in, I don't even know if the sale would have gone through at all. Thank you!

AM
12/27/2025
🇬🇧 United Kingdom2 reviewsBasicLinkVerified
Experience date: 3/15/2025
Thank you to Joe from Nested Dulwich…

Thank you to Joe from Nested Dulwich for helping us sell our flat earlier this year. Joe provided incredible customer service and we felt he went and above and beyond to provide support and answer any questions we had. I highly recommend anyone to work with Joe!

Company Response1/7/2026

Thank you for your feedback, and we are so pleased you had such a great experience with Joe! Good luck with your next chapter.

Aoife Doyle
12/17/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 11/21/2025
A great Estate Agent

Ben was a great help throughout the long house buying process. Always available with an update and when it looked like the chain was going to collapse at the last minute, Ben went above and beyond to make sure the sale went through. I'd highly recommend his services and would happily work with him again.

Company Response1/7/2026

We love to read feedback like this! Ben will be so pleased you had such a good experience with him and we wish you all the best in your new home.

Luke Pearce
12/15/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 12/15/2025
Professional, experienced and highly recommended

I worked with Kirsty Rowley during the sale of my property in London. She is an exceptional agent: incredibly diligent, honest, and tenacious. Right from the beginning when she came round to value the property, I felt she was genuinely keen for us to succeed with the sale and not just looking for a quick buck or quick listing, as with some other agents. Her experience (Partner/Director level) really shows in how she handles complex situations, and I found her followup and phone call updates on what turned out to be a complex sale invaluable. She goes above and beyond for her clients, and I wouldn't hesitate to recommend her to anyone looking to sell.

Company Response12/16/2025

Thank you so much for taking the time to leave such a thoughtful review. We’re delighted to hear about your experience with Kirsty and the sale of your London property.

Kalvin Collymore
12/13/2025
🇬🇧 United Kingdom1 reviewsDomainLinkVerified
Experience date: 12/5/2025
Had my high value home on with Charters…

Had my high value home on with Charters for over a year with just a handful of viewers or should I say chancers. Changed to Nested and my home sold within a month for the amount I wanted and with a lot of interest from serious buyers. Alana was great with giving her presentation to perspective buyers and the whole experience was professional throughout.

Company Response12/16/2025

Thank you for sharing your experience. We really appreciate you taking the time to leave a review

Frequently Asked Questions about Nested

What is Nested's Revenue?
Nested generates approximately $5M in annual revenue. With 46 employees, that's $114,000 per employee. The company has raised $221M in total funding.
What does Nested do?
Meet the estate agents you'll actually like, with smart technology you'll seriously love.
How fast is Nested growing?
Nested employee count has changed by 18% year over year.
What technologies does Nested use?
Nested uses 10 technologies across their website including Media, Fonts, CMS. Key technologies include imgix, Font Awesome, Google Fonts, Prismic.
Who are Nested's competitors?
Nested's main competitors include urbanbubble, Fairhome Group PLC, Ascend Properties, Student Roost, Newton Property Management. These companies operate in similar markets and compete for the same customer base.
What do customers think of Nested?
Nested has a Trustpilot score of 4.9 out of 5 (5 stars) based on 980 customer reviews.

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How to contact Nested?

What are Nested's key pages?

Export nested.com Data

Download the complete tech stack, analytics, leads, and company data for nested.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About nested.com

Meet the estate agents you'll actually like, with smart technology you'll seriously love.

Company Overview

nested.com
Website
business_and_consumer_services
Industry
#2,311,227
Global Rank
8.2K
Monthly Visitors
10
Technologies
25+
Employees

nested.com Key Pages

Contact nested.com

Technology Stack

nested.com uses 10 technologies across their website including imgix, Font Awesome, Google Fonts, Prismic, and more.

Media

imgix

Fonts

Font Awesome, Google Fonts

CMS

Prismic

Reviews

Trustpilot

Analytics & Marketing

Google Tag Manager

Build Tools

Webpack

Traffic & Audience

8.2K
Monthly Visits
45%
Bounce Rate
2.4
Pages/Visit
0:41
Avg. Duration

nested.com receives approximately 8.2K monthly visitors and ranks #2,311,227 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:41 on the site.

The majority of nested.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is nested.com?
Meet the estate agents you'll actually like, with smart technology you'll seriously love.
What technologies does nested.com use?
nested.com uses 10 technologies including imgix, Font Awesome, Google Fonts, and 4 more. View the full tech stack analysis above.
How do I contact nested.com?
You can contact nested.com via email at [email protected].
What are nested.com's social media accounts?
nested.com is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is nested.com hiring?
Check nested.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is nested.com?
nested.com receives approximately 8.2K monthly visitors and ranks #2,311,227 globally. Traffic is declining by 7.8% month-over-month.

Related Searches

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This page provides publicly available information about nested.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nested.com directly at https://nested.com.