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Nested: The £221M Bet on Estate Agents You'll Like
Unpacking the UK proptech that's disrupting real estate with £5.2M revenue & 4.9/5 Trustpilot ratings
In an industry notorious for terrible service and outdated tech, Nested raised £221M to build an estate agent people might actually like. With just 46 employees generating $5.2M in revenue, they're betting on smart technology over traditional scale. But with traffic rank #2.3M, the question isn't about their model—it's about their go-to-market strategy.
"They're not just disrupting estate agents—they're becoming the estate agent, with £4.8M revenue per employee."
The 980-Review Moat
Nested's secret weapon isn't tech—it's trust. With 980 reviews at 4.9/5 stars, they've weaponized customer satisfaction in a trust-starved industry. While competitors fight on fees, Nested fights on experience. This review density creates a defensible moat that no amount of funding can buy overnight.
The Traffic Paradox
Here's the counterintuitive data: 8,158 monthly visits but a global rank of #2.3M. This suggests a hyper-efficient, conversion-focused funnel rather than a traffic play. Their 49% organic search and 39% direct traffic indicate a brand that's either very niche or very sticky. The 150 monthly searches for 'best self employed estate agency' reveals their playbook: dominating long-tail, high-intent queries.
The tech stack tells another story. Using Slick, Tailwind CSS, and Webpack shows modern frontend engineering, while Prismic indicates a headless CMS approach for content agility. But with only 10 technologies detected, they're lean—likely focusing on core product over feature bloat. This restraint is rare for a company that's burned through £221M.
- Revenue per employee: $113K—sub-par for tech, exceptional for real estate services
- The 'nested proptech' keyword (40 searches) shows they're building category awareness
- 81.3% traffic from 'undefined' countries suggests either tracking issues or a UK-centric strategy that's not globalizing
The £221M Question
Nested proves that in proptech, customer trust beats traffic volume. But can they scale a 46-person team to justify that massive funding round? The playbook is working—but the market is watching for the next move.
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https://images.prismic.io/nested/ZiZKrPPdc1huKrD7_Nestedlogo.png?auto=format%2Ccompress&rect=0%2C0%2C1200%2C630&w=1200&h=630
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Nested Estate Agents - The Modern Estate Agent
Meet the estate agents you'll actually like, with smart technology you'll seriously love.
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Reviews (20)
Excellent experience
Excellent experience. Ben was enthusiastic, kind and unendingly helpful from start to finish...and he maintained all of that throughout a protracted process caused by some incredibly frustrating solicitors. Indeed, had it not been for the daily graft Ben put in, I don't even know if the sale would have gone through at all. Thank you!
Thank you to Joe from Nested Dulwich…
Thank you to Joe from Nested Dulwich for helping us sell our flat earlier this year. Joe provided incredible customer service and we felt he went and above and beyond to provide support and answer any questions we had. I highly recommend anyone to work with Joe!
Thank you for your feedback, and we are so pleased you had such a great experience with Joe! Good luck with your next chapter.
A great Estate Agent
Ben was a great help throughout the long house buying process. Always available with an update and when it looked like the chain was going to collapse at the last minute, Ben went above and beyond to make sure the sale went through. I'd highly recommend his services and would happily work with him again.
We love to read feedback like this! Ben will be so pleased you had such a good experience with him and we wish you all the best in your new home.
Professional, experienced and highly recommended
I worked with Kirsty Rowley during the sale of my property in London. She is an exceptional agent: incredibly diligent, honest, and tenacious. Right from the beginning when she came round to value the property, I felt she was genuinely keen for us to succeed with the sale and not just looking for a quick buck or quick listing, as with some other agents. Her experience (Partner/Director level) really shows in how she handles complex situations, and I found her followup and phone call updates on what turned out to be a complex sale invaluable. She goes above and beyond for her clients, and I wouldn't hesitate to recommend her to anyone looking to sell.
Thank you so much for taking the time to leave such a thoughtful review. We’re delighted to hear about your experience with Kirsty and the sale of your London property.
Had my high value home on with Charters…
Had my high value home on with Charters for over a year with just a handful of viewers or should I say chancers. Changed to Nested and my home sold within a month for the amount I wanted and with a lot of interest from serious buyers. Alana was great with giving her presentation to perspective buyers and the whole experience was professional throughout.
Thank you for sharing your experience. We really appreciate you taking the time to leave a review
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About nested.com
Meet the estate agents you'll actually like, with smart technology you'll seriously love.
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Technology Stack
nested.com uses 10 technologies across their website including imgix, Font Awesome, Google Fonts, Prismic, and more.
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imgix
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Font Awesome, Google Fonts
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Prismic
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Trustpilot
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Webpack
Traffic & Audience
nested.com receives approximately 8.2K monthly visitors and ranks #2,311,227 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:41 on the site.
The majority of nested.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about nested.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nested.com directly at https://nested.com.