netatmo.com
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Netatmo: The Quiet Giant of Smart Homes
How Legrand's 311-person powerhouse commands the connected living space
Netatmo isn't just another smart home startup—it's the industrial-grade engine powering Legrand's connected ecosystem. With 2.3M monthly visitors and $95M in revenue, this French company proves that boring hardware, when executed perfectly, beats flashy hype every time.
"Netatmo doesn't sell smart home dreams—it sells reliable hardware that just works, backed by Legrand's industrial DNA."
The Legrand Advantage
Netatmo isn't a VC-funded startup chasing unicorn status. It's a subsidiary of Legrand, a €7B French electrical giant. This explains the 66% direct traffic—customers aren't discovering Netatmo through viral marketing; they're buying through professional channels, B2B partnerships, and repeat purchases. The 311-person team isn't building hype; they're building infrastructure.
The Traffic Paradox
With 2.3M monthly visits, Netatmo ranks #29,435 globally—solid but not explosive. The real story is in the mix: 66% direct traffic vs. 28% organic. This isn't a product that relies on SEO tricks or content marketing. It's a product that gets installed in homes, then users return to the portal (mynetatmo.com, 1,730 monthly searches) to manage their devices. The traffic is sticky, not viral.
The keyword strategy reveals Netatmo's core identity. 'Netatmo' itself gets 32,420 monthly searches—brand recognition is strong. But the second-highest term is 'Netatmo login' (480 searches), followed by 'mynetatmo' (1,730 searches). This isn't a company fighting for discovery; it's a company fighting for retention. Users aren't searching for reviews; they're searching for access to their existing ecosystem.
- Hardware-first strategy: 13 technologies detected, but no flashy frameworks—just Tailwind, Bootstrap, and Google Analytics
- B2B DNA: Key people focus on OEM partnerships and ISO 27001 security, not influencer marketing
- Trustpilot reality: 8,742 reviews at 3.4/5 shows real-world friction, not curated perfection
Netatmo Wins by Being Boring
While startups chase smart home hype, Netatmo builds the unsexy infrastructure that actually lasts. Their 66% direct traffic and $95M revenue prove that in hardware, reliability beats disruption every time.
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Open Graph Image
https://www.netatmo.comhttps://www.netatmo.com/_nuxt/logo-netatmo_og_padded.omDV0Q7W.jpg
Meta Tags
Netatmo | All our smart products online
Enhance your home's comfort and safety with Netatmo connected devices: Thermostat, Security Cameras, Weather Station...
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Netatmo
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Reviews (20)
Resolved my issue
I contacted support to report an issue with the online store. While the initial response took a while, it wasn’t surprising as it was the holiday period. When I did get a reply, it offered more than I expected. Thanks Jérôme!
Very nice equipment for Weather…
Very nice equipment for Weather measures. Good price, very polite and professional service when I had an issue that needs somehelp.
The right and only brand with co2…
The right and only brand with co2 sensor for my Apple HomeKit. Fast email respond. Fast refund of returned products. (I ordered wrong product in the first place) Ordered right product now. Nice design.
Great company. Great customer service
This company cares for it customers. They quickly tried to resolve my issue even on Boxing Day.
Products are very good , staff are helpful and quick respond
I find a quick response and, importantly, promblem fix
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About netatmo.com
Enhance your home's comfort and safety with Netatmo connected devices: Thermostat, Security Cameras, Weather Station...
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Technology Stack
netatmo.com uses 13 technologies across their website including Font Awesome, Google Fonts, Microsoft Ads, Google Tag Manager, Google Analytics, and more.
Fonts
Font Awesome, Google Fonts
Advertising
Microsoft Ads
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
UI Libraries
Ant Design
Traffic & Audience
netatmo.com receives approximately 2.3M monthly visitors and ranks #29,435 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:19 on the site.
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This page provides publicly available information about netatmo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit netatmo.com directly at https://netatmo.com.