NetCommissions isn't chasing the broad sales enablement market. They're laser-focused on the painful, complex problem of sales commission calculation and performance management. Their traffic data reveals a telling pattern: 40% direct traffic suggests strong brand recall among a small but dedicated user base. The keywords they rank for—'spiff or spif' (540 volume), 'sales spif' (350 volume)—aren't vanity terms; they're high-intent queries from sales ops professionals actively seeking solutions.

With only 1,029 monthly visits and a global rank of #12.9M, NetCommissions looks invisible on the surface. But this is misleading. Their 35% organic search traffic comes from highly specific, bottom-of-funnel keywords. When someone searches 'spif definition' or 'sales spif', they're not browsing—they're evaluating. The fact that 40% of traffic is direct indicates a concentrated enterprise customer base that bookmarks and returns. This isn't a volume play; it's a precision play.