netlog.com
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Netlog: The Ghost in the Machine
A $24M revenue social network that quietly refused to die
In a digital landscape dominated by Meta and TikTok, a European social network from 2007 still generates $24.7M in revenue and serves 27,000 monthly visitors. Netlog.com isn't a startup—it's a digital ghost that refuses to be exorcised, operating with 155 employees while most of its peers have long since vanished.
"Netlog isn't competing for Gen Z—it's serving a loyal, aging user base that never migrated to Facebook."
The Loyal, Aging Core
With 27,216 monthly visits, Netlog's traffic is microscopic by today's standards. But 53% comes from organic search—users actively seeking it. The top keyword 'netlog' (3,700 monthly searches) suggests a dedicated user base, likely in Europe, still logging into a platform designed for a pre-Instagram world. The 'undefined' traffic shares hint at geographic concentration, possibly Belgium or the Netherlands where Netlog was once a household name.
The Revenue Paradox
How does a platform with just 27K monthly visits generate $24.7M? The math doesn't add up—unless you consider legacy contracts, enterprise services, or data licensing. This isn't a consumer growth story; it's a B2B cash cow. The 155 employees aren't building features—they're maintaining infrastructure for a client base that pays premium prices for stability, not innovation.
The tech stack (AWS + CloudFront) reveals a modern infrastructure, but the social profiles only point to a YouTube playlist—no active Twitter, no LinkedIn updates. Netlog exists in a state of suspended animation: technically alive, commercially viable, but culturally irrelevant. It's the digital equivalent of a legacy enterprise software company that never bothered to pivot.
- Revenue-per-visitor ratio is absurdly high ($909/visit annually), suggesting non-consumer revenue streams
- Organic search dominance indicates a user base that doesn't rely on social sharing or app stores
- Trustpilot rating of 4.5/5 from 27 reviews shows satisfied but limited user engagement
- The 'nrtlog' and 'newattlog' typos in search data reveal a user base struggling with modern typing or autocorrect
The Ultimate Zombie Unicorn
Netlog proves you can build a profitable business without growth—just don't call it a startup.
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netlog.com®
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Reviews (2)
Can anyone reply to this review…
Can anyone reply to this review possible leaving me with a contact email to someone who worked at netlog so I can request some help please from and old profile I had? I was sexually abused from this website at 11/12 years old and would like to try and find details of this profile to press charges. Thanks.
This Site Is Dead Already For Many…
This Site Is Dead Already For Many Years Ago In The Netherlands. Thats why i giving one star ⭐
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About netlog.com
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Technology Stack
netlog.com uses 2 technologies across their website including Amazon Web Services, AWS CloudFront.
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Amazon Web Services, AWS CloudFront
Traffic & Audience
netlog.com receives approximately 27.2K monthly visitors and ranks #1,176,682 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:14 on the site.
The majority of netlog.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about netlog.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit netlog.com directly at https://netlog.com.