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Netography: The Security Platform That Was Built to Be Acquired
A $9.7M revenue, 53-person team that solved network visibility—then sold to Vectra AI
Netography wasn't just another security startup—it was a calculated bet on the inevitable convergence of network and cloud security. With 53 employees and $9.7M in revenue, they built a platform that reimagined network observability for the cloud-native era. The proof? They were acquired by Vectra AI before most people even knew their name.
"When 62% of your traffic is direct and only 21% comes from organic search, you're not playing the SEO game—you're building for the people who already know you exist."
The Acquisition Playbook
Netography's trajectory follows a classic enterprise software playbook: build something technically sophisticated, prove it in the market, then exit to a strategic buyer. Their acquisition by Vectra AI validates the thesis that network security and cloud observability are merging. With a lean team of 53, they achieved what many larger companies couldn't: a unified view of network traffic across hybrid environments.
The Enterprise Mindset
Netography's traffic patterns reveal a focused enterprise strategy. 98.7% of visitors come from 'undefined' (likely direct or branded search), indicating they're not chasing mass-market awareness. Their top keywords—'netography,' 'azure vnet vs nsg flow logs,' and 'nql'—show they're targeting technical buyers who already know exactly what they need. This isn't a company trying to educate the market; it's one serving practitioners who speak their language.
The tech stack tells its own story. jQuery and Bootstrap suggest a pragmatic, functional approach rather than chasing the latest frameworks. Hotjar and Google Analytics show they care about user behavior, not just raw traffic. This is a team focused on product-market fit, not vanity metrics.
- Acquired by Vectra AI before reaching scale—proving product-market fit
- 53-person team generated $9.7M in revenue (roughly $183K per employee)
- 62% direct traffic indicates strong brand recognition in niche
- Targeted technical keywords show deep understanding of buyer personas
- Lean tech stack prioritizes function over flash
The Quiet Giant Strategy
Netography proves that in enterprise security, you don't need to be the loudest—you need to be the most indispensable. Their $9.7M revenue and acquisition by Vectra AI show that focused execution beats broad awareness every time.
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Frictionless Security and Observability for Modern Networks | Netography
Netography Fusion® is a cloud-native security platform for all your cloud and network traffic.
Netography
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About netography.com
Netography Fusion® is a cloud-native security platform for all your cloud and network traffic.
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Technology Stack
netography.com uses 26 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
netography.com receives approximately 4.3K monthly visitors and ranks #4,122,226 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:42 on the site.
The majority of netography.com's traffic comes from undefined, .
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