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NetOnNet: The IKEA of Electronics?
Inside Sweden's 184M revenue tech giant that sells at warehouse prices
NetOnNet isn't just another electronics retailer—it's a Swedish phenomenon that treats consumer tech like bulk groceries. With 4.8M monthly visits selling everything from PS5s to vacuum cleaners at warehouse prices, they've built a $184M empire by making electronics feel like a bargain hunt.
"They're not selling electronics—they're selling the dopamine hit of finding a PS5 at warehouse prices."
The Swedish Digital Warehouse
NetOnNet's 4.8M monthly visits aren't just traffic—they're a national obsession. When 'netonnet' alone gets 114K searches monthly, you're not a retailer, you're a destination. The 97.5% Swedish traffic share proves they've conquered their home turf, but the real magic is how they blend IKEA's warehouse aesthetic with tech retail. No fancy showrooms, just endless aisles of boxes and prices that make competitors sweat.
The Warehouse Pricing Paradox
Here's their secret sauce: they don't compete on service, they compete on price transparency. While competitors hide margins behind glossy marketing, NetOnNet screams 'lagerpris' (warehouse price) in their tagline. The result? 51% of traffic comes organically—people search for 'netonnet' directly because they know they'll find deals. Their top keywords reveal their strategy: 'PS5' (1.8M searches) and 'dammsugare' (vacuum cleaners) dominate. They're not chasing trends; they're becoming the default search for electronics hunters.
The Trustpilot score of 1.5/5 with 2,348 reviews tells a brutal story: price wins customers, but service loses them. This is the warehouse trade-off—low overhead means cut corners. Yet the business keeps growing. Why? Because in electronics retail, price beats service every single time. Their 601 employees manage $184M in revenue—that's $306K per employee, remarkably efficient for retail.
- Tech stack built for speed: Next.js, Tailwind CSS, Vite—modern tools for a price-focused experience
- Cookiebot integration shows they're GDPR-compliant but privacy-conscious
- The 'undefined' country traffic suggests either data limitations or a hyper-focused Swedish strategy
- Key people include a CIO and Quality Manager—operational excellence over marketing fluff
The IKEA Effect on Electronics
NetOnNet proves that in retail, being cheap and consistent beats being premium and inconsistent. They're not building a brand—they're building a habit.
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Hemelektronik till Lagerpris | NetOnNet
Köp allt inom hemelektronik till lagerpris hos NetOnNet. Vi är elektronikvaruhuset på nätet som säljer kända varumärken till lägre priser.
Hemelektronik till Lagerpris
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NetOnNet Sverige
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Reviews (20)
I have been a loyal customer for years…
I have been a loyal customer for years and despite the bad reviews on Trustpilot, I can recommend them. I use them both for personal purchases and purchases for my business (typically computer equipment). In particular their business offering is strong with seasonal promotions and an easy purchase journey where I can pay on an electronic invoice.
Quick and super good service
I orded a second hand product on the website that should be in a good condition. Unfortunately some parts were missing. Within two days (!) a received a completely new product for the same -cheaper- price without any costs. I only had to return the old version (also without any costs). I've also returned a product twice in the store, because I changed my mind. Never had any problems. I'm very, very satisfied with their service.
Thank you for kind words 😊
Netonnet is good at buy stuff from the…
Netonnet is good at buy stuff from the shelf. Pick and carry: 5 stars. But if there is something wrong with your produkt it is not that easy. You can fill up a full automatic web form in the netonnet webside and send the produkt till serviceinfo.se (Commodo customer service) They repair the stuff for netonnet. But Commodo customer service will not answer on your questions, than a standard mail back what says to contact netonnet about it... If you want to contact netonet customer service: it has long waiting times on phone and chat. The AI will do the chat most, not very usefull, and if you manage to get a person on chat they are not friendly, keep you waiting a long time too.
I found that their stock was quite…
I found that their stock was quite limited. I was hoping to find a few specific items, but they just didn’t have what I was looking for.
Net On Net SHAMEFUL in 2026 run away
Net On Net SHAMEFUL in 2026 run away I m a pragmatic person I like to purchase, pay and get my stuff, I ordered an IPad - almost SEK 10500 on 23 December until now 13 January I didn't receive the item. Customer service sent me 2 emails that the item is out of stock and they don't know when the supplier will provide them it was not mentioned on the site that it is out of stock. I sent another email to ask that I need my item and if it is a matter of color send me any color available they answer back the same answer and they will keep me updated every month!!! I sent an email to ask how can I cancel my order no one answered. I checked the site still the item is there and it is not mentioned that it is out of stock. I want to cancel the order is not showing on my page. I tried to call Every day more than half an hour waiting. Now I cannot cancel the order, I don't know when I will receive my order. I don't know if they will give me back my money.
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About netonnet.se
Köp allt inom hemelektronik till lagerpris hos NetOnNet. Vi är elektronikvaruhuset på nätet som säljer kända varumärken till lägre priser.
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netonnet.se uses 13 technologies across their website including YouTube Embed, jsDelivr, Pusher, and more.
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netonnet.se receives approximately 4.8M monthly visitors and ranks #10,846 globally. The website has a bounce rate of 45% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:27 on the site.
The majority of netonnet.se's traffic comes from undefined, undefined, .
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