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NetStandard: The Local Giant in a Global Game
How a 25-year-old MSP dominates its region while ignoring the rest of the world.
In an industry obsessed with global scale and SaaS velocity, NetStandard is an anomaly. For 25 years, this Kansas City-based MSP hasn't just survived; it has quietly built a $11.3M fortress in the Midwest, proving that deep regional roots often beat shallow global reach.
"NetStandard doesn't need to rank #1 on Google because they already own the boardroom in Kansas City."
The Regional Monopoly Play
While tech startups chase global virality, NetStandard has executed a classic geographic consolidation strategy. By dominating the 'undefined' market (which accounts for 100% of their traffic), they've achieved what every local business dreams of: 61% direct traffic. This isn't SEO magic; it's brand equity. When businesses in Kansas City, Overland Park, Topeka, and Des Moines think 'IT Support,' they think NetStandard.
The Human Infrastructure
With 78 employees generating $11.3M in revenue, NetStandard boasts a revenue-per-employee ratio of ~$145,000. This is healthy for a service-heavy MSP, suggesting efficient operations and high-value client relationships. The leadership team—led by CEO Jeff Melcher and Founder Walt Lane—represents stability over disruption. They aren't pivoting to AI every quarter; they're ensuring uptime for local businesses.
The tech stack reveals a pragmatic, no-nonsense approach. They use jQuery and Bootstrap—technologies that older, established enterprise clients trust and recognize. While competitors might chase the latest React frameworks, NetStandard prioritizes reliability and familiarity, mirroring their service philosophy. Their presence on LinkedIn and Facebook (with significantly more traction than Twitter) further cements their B2B, community-focused positioning.
- Dominates local search intent ('netstandard' has 1,160 monthly searches)
- Balances legacy tech (jQuery) with modern performance (Cloudflare, Lazy Loading)
- Leverages 25 years of history as a trust signal, not a liability
- Maintains a lean, high-revenue team structure
The Anti-Startup Success Story
NetStandard proves that in B2B services, depth beats breadth. They don't need to be the biggest MSP in the world—just the most trusted in their backyard. For investors and founders, this is a masterclass in sustainable, profitable local dominance.
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https://netstandard.com/wp-content/uploads/2021/11/NetStandard_Logo.png
Meta Tags
IT Support Company | IT Security & IT Services | NetStandard
For 25 years, NetStandard has been the go-to IT support company for professional IT Security and Managed IT Services in Kansas City, MO, Overland Park, KS, Topeka, KS, Wichita, KS, and Des Moines, IA.
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About netstandard.com
For 25 years, NetStandard has been the go-to IT support company for professional IT Security and Managed IT Services in Kansas City, MO, Overland Park, KS, Topeka, KS, Wichita, KS, and Des Moines, IA.
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Technology Stack
netstandard.com uses 17 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
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DoubleClick Floodlight, Google Ads
Traffic & Audience
netstandard.com receives approximately 2.3K monthly visitors and ranks #7,075,665 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:30 on the site.
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