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Zenzero: The IT Support Company Dominating via Windows 11 Fixes
An obscure UK MSP is winning the SEO game by solving your most annoying tech problems
While Silicon Valley chases AGI, a 48-person UK company has quietly hacked the search algorithm by becoming the world's unofficial help desk for Windows 11 file explorer issues. This is Zenzero.
"Zenzero isn't selling AI solutions; they're buying them cheap traffic one Windows 11 bug at a time."
The Trojan Horse Strategy
Zenzero's SEO is a masterclass in bait-and-switch. They rank #1 for 'file explorer windows 11' (1,550 monthly searches) and 'how to use windows 10 file explorer with windows 11'—keywords that scream 'consumer tech support,' not 'enterprise AI partner.' But once you're on their site, the narrative pivots hard to cyber resilience and data solutions. It's a volume play that funnels confused users into a B2B sales pipeline.
The Identity Crisis
The domain 'neuways.com' redirects to 'zenzero.co.uk,' but the LinkedIn profile is 'Zenzero MSP.' The company claims to specialize in AI and software development, yet their traffic suggests they're still figuring out Windows 10 compatibility. With a 3.7/5 Trustpilot rating and only one review, their digital footprint is fragmented—a classic sign of a legacy MSP trying to rebrand for the AI era without fully committing.
The tech stack is surprisingly modern (Tailwind, Ant Design, jQuery), hinting at an internal push for UI/UX overhaul. But the traffic profile tells a different story: 59.7% of visitors come from undefined sources, and the global rank of #11M+ indicates they're barely scratching the surface of brand awareness. They're a local UK player with global aspirations, powered by SEO arbitrage.
- Revenue per employee is ~$116k—healthy for a services firm but low for a tech company
- Direct traffic (38%) exceeds organic (37%), suggesting strong word-of-mouth in their niche
- Their top 5 keywords are all Windows 11 troubleshooting—zero brand mentions
The Unsexy Goldmine
Zenzero proves that boring IT support, when paired with smart SEO, can outperform hype-driven AI startups. They don't need to be the future—they just need to fix your file explorer today.
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IT Support, Security, Data and AI Solutions | Zenzero
We specialise in IT support, cyber security, AI, and software development - helping organisations stay secure, efficient, and ready for the future.
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About neuways.com
We specialise in IT support, cyber security, AI, and software development - helping organisations stay secure, efficient, and ready for the future.
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neuways.com uses 22 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Complianz
Marketing Automation
HubSpot
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DoubleClick Floodlight, Google Ads
Traffic & Audience
neuways.com receives approximately 1.4K monthly visitors and ranks #11,477,991 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:46 on the site.
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