newhousekc.org
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Newhouse KC: The Nonprofit Tech Stack
How a domestic violence shelter built a $3.5M operation with 118 employees and modern tech
In the shadow of Kansas City's skyline, Newhouse KC isn't just another nonprofit—it's a tech-enabled operation fighting domestic violence with the precision of a startup. With 118 employees and a $3.5M budget, they've built a digital fortress around their mission that most tech companies would envy.
"They're not just running a shelter—they're running a tech-enabled crisis response system with 118 people and modern infrastructure."
The Human Infrastructure
Courtney Thomas leads a C-suite that reads like a tech company: Chief Marketing Officer, Chief Development Officer, Chief Operating Officer, Chief Education + Enrichment Officer. This isn't a volunteer-led organization—it's a professional operation with specialized leadership. The 118 employees represent a 1:115 ratio to their 10,652 monthly visitors, indicating a high-touch service model.
The Tech Stack Reality
Newhouse runs on jQuery, Tailwind CSS, Bootstrap, and PWA capabilities—modern web technologies for a nonprofit. They're using Google Analytics and Clarity for data, Cloudflare for security, and even have Twitter Cards integration. This isn't a WordPress site from 2010; it's a functional web platform. The 28% organic search traffic shows they're discoverable, while 47% direct traffic proves brand recognition.
The keyword data reveals their digital footprint: 2,670 monthly searches for 'newhouse' alone, plus 270 for 'shelter kc' and 1,970 for 'new house'. They're capturing crisis searches and brand awareness. The 'newhouse worthy pop up bar' at 150 searches suggests community events or partnerships, while '660 brooklyn av kcmo 64214' at 220 searches indicates people are actively seeking their physical location.
- 118 employees vs. 10K monthly visitors = high-touch crisis support model
- 47% direct traffic = strong brand recognition in KC community
- Modern tech stack (Tailwind, PWA, Cloudflare) = digital-first approach
- C-suite with 5 specialized roles = professional operational structure
- 70% DV tax credit visibility = strategic fundraising integration
This isn't a charity—it's a crisis tech platform with a mission.
Newhouse KC proves that nonprofits can operate with startup efficiency while maintaining deep human impact. Their 118-person team and $3.5M budget are built on modern infrastructure, not just good intentions.
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Technology Stack
newhousekc.org uses 17 technologies across their website including YouTube Embed, Google Fonts, reCAPTCHA, and more.
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Traffic & Audience
newhousekc.org receives approximately 10.7K monthly visitors and ranks #1,799,365 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:38 on the site.
The majority of newhousekc.org's traffic comes from .
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