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newpro.com

Visit3.5K/mo$127M34925 Leads
Deep Dive

NewPro: The $126M Ghost in the Machine

A legacy home improvement giant thriving in the shadows of digital invisibility

NewPro isn't chasing viral moments or tech headlines. It's a $126.5M home improvement giant operating in the analog shadows, where 349 employees install windows and doors while the digital world barely knows it exists. This is a masterclass in legacy B2B dominance without a digital footprint.

$126.5M
annual revenue
349
employees
3,453
monthly website visits
3.2/5
trustpilot rating

"NewPro proves that in home improvement, relationships beat algorithms—every single time."

The Silent Behemoth

With 349 employees generating $126.5M in revenue, NewPro operates at a staggering $362k revenue per employee. But here's the paradox: their website attracts just 3,453 monthly visitors. This isn't a digital-first company—it's a physical-first empire where contractors, not clicks, drive the business. Their 48% direct traffic share reveals a brand built on word-of-mouth and repeat business, not SEO wizardry.

The Traffic Paradox

NewPro's traffic profile tells a story of legacy dominance meeting digital neglect. With only 32% organic search traffic, they're missing massive opportunities in high-intent keywords like 'is it worth replacing windows before selling a house' (160 monthly searches). Yet their 48% direct traffic proves they've mastered offline acquisition—likely through contractor networks and regional partnerships that Google can't measure.

The keyword data reveals a fascinating gap: 'newpro teak wood panels' (440 monthly searches) and 'newpro metal' (190 searches) show clear product demand, yet their overall search visibility remains anemic. This isn't a company struggling—it's a company that has never needed to compete online. Their competition isn't on Google; it's in phone calls, trade shows, and contractor relationships.

  • Revenue per employee: $362k (exceptional for home services)
  • Direct traffic dominance: 48% of visitors come straight to the site
  • Minimal digital footprint: Global rank of #4.7M despite $126M revenue
  • Trustpilot gap: Only 1 review suggests minimal reputation management
No visible tech stack (0 technologies detected)
Massive revenue efficiency ($362k/employee)
Minimal SEO strategy (only 32% organic traffic)
Strong direct traffic (48%) indicating brand recall
Weak online reputation (1 review, 3.2 stars)
Legacy contractor relationships that bypass digital
No content marketing around high-intent keywords
Regional dominance that search engines can't capture

The Analog Empire in a Digital Age

NewPro proves that in home improvement, the best marketing is still a job well done—just ask their 349 employees and $126M in revenue.

How much traffic does Newpro get?

Traffic & Engagement

3.5K
Monthly Visits
2.0
Pages/Visit
0:31
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend-80%
17.3K
Oct 2025
Oct
16.4K
Nov 2025
Nov
3.5K
Dec 2025
Dec

Traffic Sources

Search
32%
Direct
48%
Social
13%
Referrals
5%
Email
0%
Paid
2%

Where is Newpro's audience located?

🌍99.3%
🌍0.7%

What keywords does Newpro rank for?

5 keywords
1newpro teak wood panels440 vol
2newpro640 vol$6.65
3email searchhounds.com200 vol
4newpro metal190 vol
5is it worth replacing windows before selling a house160 vol

Who works at Newpro?

Loading leads...

What do customers think of Newpro?

NEWPRO

NEWPRO

3.2
1 reviews
✓ Claimed

Categories

Construction Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/20/2021

Contact Information

Address:
26 Cedar Street
Woburn, US

Reviews (1)

Filter by rating:
Gina Racine
8/15/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 4/22/2025
never recommend this company

In September 2021, I reached out to NewPro to replace my windows. In August 2022, I began noticing water damage at the site of the installation I assumed it was due to the storms. However, this water damage began to be more prevalent. Finally, in April 2025, I reached out to the building manager for our condos for help. She and her contractor inspected the damage and confirmed it was caused by faulty windows and poor installation done by Newpro. I immediately reached out to Newpro, informing them of what was going on and requested they replace all the windows. The building manager also reached out to Newpro on my behalf – requesting that they replace all the windows. NewPro agreed but did nothing. Finally, in July 2025, I contacted my insurance adjustor who arranged for a contractor to assess the site. The contractor confirmed the water damage and concluded we had to have extensive work done to replace all the damage done to our walls by Newpro. Not only that, but the amount of mold that was a result of their poor installation was disturbing. When I reached out to Newpro, they were flippant about this. And to make matters worse, a former employee of theirs did inspect the damage and informed me that this typical work for this company. I had to reach out multiple times and was dismissed. The most recent phone call was advising me to “go ahead and seek legal action”. It’s incredibly frustrating, because I trusted this Newpro to repair my windows. I wanted to give them the benefit of the doubt, but they could care less. During this period, we suffered from ongoing health conditions that we attributed to the weather but in fact attributed to the mold caused by Newpro’s faulty installation. My electricity bill also went up – which was a result of their poor installation. And worse, they refuse to refund the cost of the repairs. If you are considering this company, please look somewhere else. This is not the company to go to.

Frequently Asked Questions about Newpro

What is Newpro's Revenue?
Newpro generates approximately $127M in annual revenue. With 349 employees, that's $362,500 per employee.
How fast is Newpro growing?
Newpro employee count has changed by 13% year over year.
Who are Newpro's competitors?
Newpro's main competitors include Pate Construction, Easton Pool and Spa, Unistress Corp., Northern Construction Service, Suffolk Construction. These companies operate in similar markets and compete for the same customer base.
What do customers think of Newpro?
Newpro has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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About newpro.com

Company Overview

newpro.com
Website
home_and_garden
Industry
#4,754,518
Global Rank
3.5K
Monthly Visitors
25+
Employees

Traffic & Audience

3.5K
Monthly Visits
37%
Bounce Rate
2.0
Pages/Visit
0:31
Avg. Duration

newpro.com receives approximately 3.5K monthly visitors and ranks #4,754,518 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:31 on the site.

The majority of newpro.com's traffic comes from undefined, .

Frequently Asked Questions

What is newpro.com?
newpro.com is a website that you can visit at https://newpro.com. Use TechList.ai to discover the technologies, analytics, and company information about newpro.com.
How popular is newpro.com?
newpro.com receives approximately 3.5K monthly visitors and ranks #4,754,518 globally. Traffic is declining by 79.0% month-over-month.

Related Searches

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This page provides publicly available information about newpro.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit newpro.com directly at https://newpro.com.