news18.com
news18.com
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News18: India's Digital News Behemoth
120M monthly visits, 37M backlinks, and a monopoly on Indian attention
While Western media giants grapple with subscription fatigue, News18 quietly commands an empire of 119.8 million monthly visits—making it one of the most consumed news properties globally, not by paywalls, but by sheer scale.
"News18 doesn't just report the news—it *is* the news infrastructure for 1.4 billion Indians."
The Virat Kohli Effect
Their top keyword isn't 'elections' or 'economy'—it's 'Virat Kohli' with 872,640 monthly searches. This reveals their secret: they've mastered the intersection of celebrity, sports, and news, capturing mass-market attention beyond traditional journalism. Every cricket update is a traffic multiplier.
The Legacy Brand Advantage
Despite launching as CNN-IBN in 2005, News18's organic search dominance (62%) shows how legacy brand equity translates to digital trust. Their 37.7M backlinks aren't just SEO—they're a moat built on decades of institutional authority. Competitors can't buy this; they have to earn it.
The data reveals a fascinating paradox: News18 operates with just 568 employees generating $145.6M in revenue, yet commands traffic volumes that rival global tech platforms. This isn't content creation—it's content orchestration at industrial scale.
- 77.4% of traffic from undefined markets (likely India)—indicating domestic dominance
- 33% direct traffic shows brand recall is strong despite low global brand recognition
- Top keywords include 'ibnlive' and 'cnnibn'—legacy brands still driving modern traffic
The Unsexy Infrastructure Play
While media startups chase innovation, News18 proves that owning the boring, high-volume news infrastructure is the real monopoly.
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About news18.com
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Traffic & Audience
news18.com receives approximately 119.8M monthly visitors and ranks #431 globally. The website has a bounce rate of 56% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 2:08 on the site.
The majority of news18.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about news18.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit news18.com directly at https://news18.com.