nexben.com
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Nexben: The Benefits Utility Hub
A $0.9M revenue tech startup solving the defined contribution puzzle
In the fragmented world of employee benefits, Nexben positions itself as the only end-to-end utility hub designed to power defined contribution and ICHRA strategies. But with a lean team of 10 and sub-$1M revenue, is this a niche disruptor or a feature in search of a platform?
"With 28% organic traffic and 47% direct traffic, Nexben is building a brand that's searched for, not just stumbled upon."
The ICHRA Opportunity
Nexben's top keyword 'ICHRA meaning' (1,910 monthly volume) reveals their core audience: employers and brokers seeking clarity on Individual Coverage Health Reimbursement Arrangements. This isn't just a benefits platform—it's an education engine for a complex, emerging market. The 190 monthly searches for 'adding Regence Blueshield to Nexben ICHRA' prove they're already capturing transactional intent.
The Revenue Reality Check
At $0.9M revenue with 10 employees, Nexben is generating ~$90k per employee annually. That's respectable for a B2B SaaS play in its early stages, but it suggests they're either in heavy R&D mode or struggling to scale. The lack of funding data implies they're bootstrapped or operating on minimal seed capital—a risky bet in the crowded benefits tech space.
Their tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Google Analytics suggest a focus on functionality over bleeding-edge frameworks. The presence of PWA (Progressive Web App) hints at a mobile-first strategy for HR admins on the go. But with no backlink data and a global rank of #2.8M, they're not winning the SEO war against giants like Gusto or Zenefits.
- Direct traffic (47%) exceeds organic (28%)—a strong sign of brand recall or repeat usage
- Top keywords show high intent: 'ICHRA' searches indicate a market educating itself
- Lean team structure suggests product-market fit hasn't yet triggered rapid scaling
The Verdict: A Niche Play in a Giant's Game
Nexben is betting on defined contribution expertise, but needs scale to compete with benefits giants
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Nexben - Powering up defined contribution and ICHRA
Nexben is the only end-to-end benefits utility hub powering up your defined contribution and ICHRA strategy.
Nexben.com
The only end-to-end benefits utility hub powering up your defined contribution and ICHRA strategy
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About nexben.com
Nexben is the only end-to-end benefits utility hub powering up your defined contribution and ICHRA strategy.
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Technology Stack
nexben.com uses 18 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Traffic & Audience
nexben.com receives approximately 3.4K monthly visitors and ranks #2,844,199 globally. The website has a bounce rate of 22% with visitors viewing an average of 7.7 pages per visit. Users spend an average of 2:50 on the site.
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This page provides publicly available information about nexben.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nexben.com directly at https://nexben.com.