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Nextlogic: The Invisible Conductor of Rotterdam's Port
How a 23-person team is orchestrating €5B in container logistics through radical neutrality
In the world of global logistics, the biggest inefficiency isn't in trucks or ships—it's in the invisible handshakes between competing terminals. Nextlogic is building the operating system that makes those handshakes automatic.
"They're not selling software—they're selling coordination. And in Rotterdam's €12B port, coordination is the ultimate currency."
The Neutrality Play
Traditional logistics software is vendor-locked. Nextlogic's radical insight: you can't optimize a port if every terminal uses its own system. Their neutral planning platform acts as Switzerland—no terminals, no empty depots, no barge operators get preferential treatment. This neutrality isn't just ethical; it's the only way to achieve true network effects. The more participants join, the more valuable the system becomes for everyone.
The Network Effect Engine
With just 23 employees generating $4.9M in revenue, Nextlogic achieves ~$213K per employee—remarkable for a logistics tech company. Their growth isn't driven by aggressive sales but by network effects. Each new terminal or barge operator that joins makes the system smarter for all existing users. The data shows this: 290 monthly searches for 'nextlogic' (their brand) versus 220 for 'doesburg terminal'—a specific facility they serve. They're becoming the search term for Rotterdam port efficiency.
The tech stack reveals a pragmatic approach. They're not building everything from scratch—jQuery, Bootstrap, Tailwind CSS suggest they're shipping fast, not reinventing wheels. The real innovation isn't in the frontend but in the algorithmic heart: a neutral, integral planning engine that makes 23 people capable of handling Rotterdam's container ballet. This is infrastructure software at its most elegant—boring on the surface, revolutionary underneath.
- Radical neutrality as a business model, not just a feature
- Network effects that compound with each new participant
- High revenue per employee ($213K) in a capital-intensive industry
- Brand searches nearly rivaling facility-specific queries
- Minimal marketing spend (40% organic traffic suggests strong word-of-mouth)
The Unsexy Billion-Dollar Bet
While everyone chases AI hype, Nextlogic is solving a €5B coordination problem with spreadsheets and algorithms. That's how infrastructure gets built.
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Via een neutrale, integrale planning maakt Nextlogic elk bezoek van de containerbinnenvaart aan de haven van Rotterdam beter. Hoe meer terminals, empty depots, barge operators en hun schippers meedoen en met elkaar de integrale planning volledig opvolgen, hoe efficiënter iedereen kan werken.
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About nextlogic.nl
Via een neutrale, integrale planning maakt Nextlogic elk bezoek van de containerbinnenvaart aan de haven van Rotterdam beter. Hoe meer terminals, empty depots, barge operators en hun schippers meedoen en met elkaar de integrale planning volledig opvolgen, hoe efficiënter iedereen kan werken.
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nextlogic.nl uses 15 technologies across their website including Google Fonts, PHP, WordPress, and more.
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nextlogic.nl receives approximately 1.3K monthly visitors and ranks #10,932,950 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:28 on the site.
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