Most databases are relics—storing data but forcing developers to manually manage state changes. Nezaboodka is a deep-tech company betting that the future of data is transactionally reactive, where the database itself becomes a living, responsive system. With a team of just 11, they're tackling a problem that giants like Google and Amazon have solved with proprietary infrastructure, now productized for the rest of us.

"The database shouldn't just hold data—it should react to it."

What’s striking is their silence. Zero monthly traffic, no organic keywords, a single blog post. This isn't a company playing the content marketing game. They're building in stealth, likely targeting a niche of developers frustrated with the state management complexity of real-time applications. Their LinkedIn profile points to a founder, Dmitry Surkov, who is likely the technical brain behind the architecture. This is a deep-tech play: solve a hard problem, build a loyal following through technical excellence, not SEO.

• Niche Focus: Targets reactive programming, a complex but powerful paradigm.
• Bootstrapped Efficiency: $1M revenue with 11 employees indicates lean, focused operations.
• Technical Credibility: Their blog post dives deep into database theory, not marketing fluff.
• Pragmatic Tech: PHP and PWA choices suggest a focus on deployment and accessibility over trends.