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nhlpa.com
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nhlpa.com

11 technologies
VerifiedGrowingVisit59.9K/mo$26M14611 Tech21 Leads
Deep Dive

The NHLPA: A $25M Union Tech Play

How a players' association built a digital fortress for 700+ athletes

While the NHL fights for ratings, the players' association quietly built a $25.7M digital ecosystem that commands 60k monthly visits. This isn't just a union website—it's the operating system for professional hockey's most valuable asset: the players themselves.

$25.7M
annual revenue
59.9K
monthly visits
43%
organic search traffic
146
employees

"They're not just protecting players' rights—they're building the infrastructure for the future of athlete empowerment."

The Hidden Digital Network

With 33% direct traffic, the NHLPA has created a destination that players, agents, and insiders visit by default. The 43% organic search share reveals sophisticated SEO targeting around player names—'Alexandre Texier' alone drives 36,750 monthly searches. This isn't accidental traffic; it's engineered dependency.

The Growth Engine

The tech stack tells the story: Next.js for performance, Tailwind for rapid iteration, and Swiper for mobile-first player content. They're not just a legacy union—they're a modern tech company with 11 technologies deployed. The 860 monthly searches for 'nhlpa' prove brand equity is being built one query at a time.

The leadership team reads like a startup org chart: Sandra Monteiro on global strategy, Catherine Faas running digital content, and Justin Ongaro as controller. This isn't a bureaucratic union—it's a lean operation where 146 people manage $25.7M in revenue while building a digital moat around 700+ NHL players.

  • Domain authority: 33% direct traffic shows players default to NHLPA.com
  • Content strategy: Player-specific SEO drives 36k+ monthly searches for individual athletes
  • Tech advantage: Modern stack (Next.js, Tailwind) outpaces most sports media properties
They don't chase viral moments or breaking news
They own the player narrative through direct channels
They don't rely on traditional media partnerships
They build proprietary digital infrastructure
They don't have massive public traffic (60k is modest)
They create sustainable, owned audience relationships

The Union That Thinks Like a Tech Platform

NHLPA.com proves that owning the infrastructure beats renting attention—every single time.

What tech stack does Nhlpa use?

16 detected
Security1
Cloud & Hosting1
Web Standards1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick

How much traffic does Nhlpa get?

Traffic & Engagement

59.9K
Monthly Visits
1.9
Pages/Visit
0:49
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend+4%
57.8K
Oct 2025
Oct
47.1K
Nov 2025
Nov
59.9K
Dec 2025
Dec

Traffic Sources

Search
43%
Direct
33%
Social
8%
Referrals
15%
Email
0%
Paid
1%

Where is Nhlpa's audience located?

🌍37.9%
🌍25.3%
🌍9.2%
🌍6.3%
🌍4.6%

What keywords does Nhlpa rank for?

5 keywords
1alexandre texier36.8K vol
2nhlpa860 vol
3nhlpp53.1K vol
4nhl4.0M vol$1.23
5arshdeep bains13.5K vol$0.15

How is Nhlpa's SEO?

Meta Tags

title35 chars

The Home Of The Players | NHLPA.com

description114 chars

The National Hockey League Players' Association. Everything you need to know about all your favourite NHL players.

languageEN

H1 Tags

h1National Hockey League Players’ Association

Who works at Nhlpa?

Loading leads...

What do customers think of Nhlpa?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Nhlpa

What is Nhlpa's Revenue?
Nhlpa generates approximately $26M in annual revenue. With 146 employees, that's $176,000 per employee.
What does Nhlpa do?
The National Hockey League Players' Association. Everything you need to know about all your favourite NHL players.
How fast is Nhlpa growing?
Nhlpa employee count has changed by 9% year over year.
What technologies does Nhlpa use?
Nhlpa uses 11 technologies across their website including Security, Cloud & Hosting, Analytics & Marketing. Key technologies include HSTS, Vercel, Google Tag Manager, Google Analytics.
Who are Nhlpa's competitors?
Nhlpa's main competitors include Bad Axe Throwing, Toronto Pan Am Sports Centre, Ontario Soccer, Ottawa Sports and Entertainment Group, Toronto Cricket Skating and Curling Club. These companies operate in similar markets and compete for the same customer base.

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What are Nhlpa's key pages?

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About nhlpa.com

The National Hockey League Players' Association. Everything you need to know about all your favourite NHL players.

Company Overview

nhlpa.com
Website
sports
Industry
#586,056
Global Rank
59.9K
Monthly Visitors
11
Technologies
21+
Employees

Contact nhlpa.com

Technology Stack

nhlpa.com uses 11 technologies across their website including HSTS, Vercel, Google Tag Manager, Google Analytics, and more.

Security

HSTS

Cloud & Hosting

Vercel

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

59.9K
Monthly Visits
48%
Bounce Rate
1.9
Pages/Visit
0:49
Avg. Duration

nhlpa.com receives approximately 59.9K monthly visitors and ranks #586,056 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:49 on the site.

The majority of nhlpa.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is nhlpa.com?
The National Hockey League Players' Association. Everything you need to know about all your favourite NHL players.
What technologies does nhlpa.com use?
nhlpa.com uses 11 technologies including HSTS, Vercel, and 5 more. View the full tech stack analysis above.
How do I contact nhlpa.com?
You can contact nhlpa.com via email at [email protected] or through their contact page.
What are nhlpa.com's social media accounts?
nhlpa.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is nhlpa.com hiring?
Check nhlpa.com's careers page for current job openings and opportunities. The company has 21+ known employees.
How popular is nhlpa.com?
nhlpa.com receives approximately 59.9K monthly visitors and ranks #586,056 globally. Traffic is growing by 27.1% month-over-month.

Related Searches

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This page provides publicly available information about nhlpa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nhlpa.com directly at https://nhlpa.com.