nhlpa.com
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The NHLPA: A $25M Union Tech Play
How a players' association built a digital fortress for 700+ athletes
While the NHL fights for ratings, the players' association quietly built a $25.7M digital ecosystem that commands 60k monthly visits. This isn't just a union website—it's the operating system for professional hockey's most valuable asset: the players themselves.
"They're not just protecting players' rights—they're building the infrastructure for the future of athlete empowerment."
The Hidden Digital Network
With 33% direct traffic, the NHLPA has created a destination that players, agents, and insiders visit by default. The 43% organic search share reveals sophisticated SEO targeting around player names—'Alexandre Texier' alone drives 36,750 monthly searches. This isn't accidental traffic; it's engineered dependency.
The Growth Engine
The tech stack tells the story: Next.js for performance, Tailwind for rapid iteration, and Swiper for mobile-first player content. They're not just a legacy union—they're a modern tech company with 11 technologies deployed. The 860 monthly searches for 'nhlpa' prove brand equity is being built one query at a time.
The leadership team reads like a startup org chart: Sandra Monteiro on global strategy, Catherine Faas running digital content, and Justin Ongaro as controller. This isn't a bureaucratic union—it's a lean operation where 146 people manage $25.7M in revenue while building a digital moat around 700+ NHL players.
- Domain authority: 33% direct traffic shows players default to NHLPA.com
- Content strategy: Player-specific SEO drives 36k+ monthly searches for individual athletes
- Tech advantage: Modern stack (Next.js, Tailwind) outpaces most sports media properties
The Union That Thinks Like a Tech Platform
NHLPA.com proves that owning the infrastructure beats renting attention—every single time.
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Meta Tags
The Home Of The Players | NHLPA.com
The National Hockey League Players' Association. Everything you need to know about all your favourite NHL players.
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About nhlpa.com
The National Hockey League Players' Association. Everything you need to know about all your favourite NHL players.
Company Overview
nhlpa.com Social Media
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Technology Stack
nhlpa.com uses 11 technologies across their website including HSTS, Vercel, Google Tag Manager, Google Analytics, and more.
Security
HSTS
Cloud & Hosting
Vercel
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
nhlpa.com receives approximately 59.9K monthly visitors and ranks #586,056 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:49 on the site.
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