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nicheliving.com.au
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nicheliving.com.au

19 technologies
VerifiedVisit2.9K/mo$3M2619 Tech13 Leads
Deep Dive

The Quiet Giant of Perth Living

How Nicheliving built a $2.7M business by focusing on one thing: place.

While tech startups chase global scalability, Nicheliving proves that deep local dominance is the ultimate moat. Founded in 2002, this Perth-based developer isn't just selling land; they're engineering 'better places to live' with a lean team that punches well above its weight.

$2.7M
Annual Revenue
26
Employees
45%
Organic Search
2002
Est. Year

"They don't chase traffic; they capture intent. Their top keyword isn't generic—it's their brand."

The Niche Strategy

Nicheliving’s traffic profile reveals a masterclass in brand authority. With 'niche living' driving 400 monthly searches and direct traffic accounting for 34% of visits, they've built a self-sustaining flywheel. Their audience isn't browsing; they're searching. This isn't accidental growth—it's the result of 20+ years of consistent execution in the Western Australian market.

The Human Stack

With just 26 employees generating $2.7M in revenue (~$104k per employee), Nicheliving operates with remarkable efficiency. The leadership team, led by Managing Director Ronnie Michel-Elhaj, is lean and specialized. From Joe Danko's land marketing to Matthew Griffiths' design vision, every role is optimized for place-making, not bureaucracy. This is a team built for execution, not overhead.

Their tech stack tells a similar story of pragmatic focus. They use jQuery and Bootstrap—proven, stable technologies—alongside modern tools like Tailwind CSS and Google Analytics. There's no unnecessary bloat. The site is functional, fast, and built to convert, not to impress Silicon Valley VCs. It’s a tech stack that serves the business, not the other way around.

  • Brand Dominance: 'Niche Living' is their top search term, indicating strong market recall.
  • Local Focus: 100% of traffic is from undefined (likely Australia), proving deep regional saturation.
  • Lean Operations: High revenue-per-employee ratio suggests disciplined cost management.
  • Established Trust: 20+ years in operation with no external funding reported.
No global expansion
Deep Perth market expertise
No viral marketing blitzes
Sustainable, profitable growth
No complex SaaS products
Human-centric property development

The Anti-Startup Success Story

In an era obsessed with disruption, Nicheliving reminds us that mastery of a specific place and audience is the most defensible business model of all.

What tech stack does Nicheliving use?

32 detected
Security1
Programming Languages1
Scheduling1
Performance1
Web Standards2
JavaScript Libraries2
Tracking & Analytics13
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
G
Google Tag Manager
G
Google APIs
G
Google Analytics
F
Facebook Pixel
G
Google Static
G
Google DoubleClick
H
Hotjar
F
Facebook

How much traffic does Nicheliving get?

Traffic & Engagement

2.9K
Monthly Visits
1.6
Pages/Visit
0:25
Avg. Duration
33%
Bounce Rate
Monthly Traffic Trend+17%
2.5K
Oct 2025
Oct
3.1K
Nov 2025
Nov
2.9K
Dec 2025
Dec

Traffic Sources

Search
45%
Direct
34%
Social
5%
Referrals
13%
Email
0%
Paid
1%

Where is Nicheliving's audience located?

🌍100.0%

What keywords does Nicheliving rank for?

5 keywords
1niche living400 vol$1.80
2nicheliving news210 vol
3nicheliving190 vol
4ronnie elhaj110 vol
5niche living perth30 vol

How is Nicheliving's SEO?

Meta Tags

title11 chars

Nicheliving

description63 chars

Nicheliving was founded in 2002 as a land a property developer.

languageEN-US

H1 Tags

h1A Better Place To Live

Schema Types

Unknown

Who works at Nicheliving?

Loading leads...

What do customers think of Nicheliving?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Nicheliving

What is Nicheliving's Revenue?
Nicheliving generates approximately $3M in annual revenue. With 26 employees, that's $105,000 per employee.
What does Nicheliving do?
Nicheliving was founded in 2002 as a land a property developer.
How fast is Nicheliving growing?
Nicheliving employee count has changed by 4% year over year.
What technologies does Nicheliving use?
Nicheliving uses 19 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, reCAPTCHA, PHP.
Who are Nicheliving's competitors?
Nicheliving's main competitors include Peet, Clark Real Estate, YPA - Your Property Agent, Cameron, WHITEFOX Real Estate. These companies operate in similar markets and compete for the same customer base.

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About nicheliving.com.au

Nicheliving was founded in 2002 as a land a property developer.

Company Overview

nicheliving.com.au
Website
business_and_consumer_services
Industry
#5,824,437
Global Rank
2.9K
Monthly Visitors
19
Technologies
13+
Employees

Contact nicheliving.com.au

Technology Stack

nicheliving.com.au uses 19 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Advertising

DoubleClick Floodlight, Google Ads, Facebook Pixel

Scheduling

Calendly

Traffic & Audience

2.9K
Monthly Visits
33%
Bounce Rate
1.6
Pages/Visit
0:25
Avg. Duration

nicheliving.com.au receives approximately 2.9K monthly visitors and ranks #5,824,437 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:25 on the site.

The majority of nicheliving.com.au's traffic comes from .

Frequently Asked Questions

What is nicheliving.com.au?
Nicheliving was founded in 2002 as a land a property developer.
What technologies does nicheliving.com.au use?
nicheliving.com.au uses 19 technologies including Font Awesome, Google Fonts, reCAPTCHA, and 13 more. View the full tech stack analysis above.
How do I contact nicheliving.com.au?
You can contact nicheliving.com.au via email at [email protected].
How popular is nicheliving.com.au?
nicheliving.com.au receives approximately 2.9K monthly visitors and ranks #5,824,437 globally. Traffic is declining by 4.6% month-over-month.

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This page provides publicly available information about nicheliving.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nicheliving.com.au directly at https://nicheliving.com.au.