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nickydigital.com

19 technologies
VerifiedGrowingVisit1.6K/mo$1M719 Tech
Deep Dive

NickyDigital: The NYC Nightlife Archivist

A micro-agency with $0.7M revenue documenting the city's wildest parties

In a city that never sleeps, NickyDigital is the one staying awake. While most agencies chase viral moments, this 7-person shop is building a permanent archive of New York's nightlife history—one event, one anniversary, one unforgettable night at a time.

$0.7M
Annual Revenue
7
Employees
1,637
Monthly Visits
39%
Organic Traffic

"NickyDigital isn't building a SaaS platform—they're building a living museum of NYC nightlife, one event at a time."

The Niche That Scales

With only 1,637 monthly visits but $0.7M in revenue, NickyDigital proves that traffic isn't the only metric that matters. Their audience isn't the masses—it's the hardcore NYC nightlife community. The top search terms reveal their specificity: 'sophia lamar' (350 monthly searches), 'nina la voix' (250), and 'playboi carti house nyc' (250). These aren't generic queries; they're hyper-specific searches from people who were there or wish they were.

The Anniversary Strategy

Their headline strategy reveals a brilliant content calendar: 'Fool's Gold 15th Anniversary,' 'Trash! 20 Year Anniversary,' 'Olivia Luccardi's Birthday Party.' This isn't random event coverage—it's a systematic approach to anniversary content that compounds over time. Each event becomes a time capsule, searchable and shareable, building a permanent SEO moat around NYC's cultural history.

The tech stack tells the story of a pragmatic builder: jQuery, Tailwind CSS, Bootstrap, Google Analytics. No fancy frameworks, no over-engineering. Just reliable tools to document and ship. The 88.4% 'undefined' traffic share suggests a direct audience—people who know exactly where to go when they need NYC nightlife documentation, bypassing search engines entirely.

  • Revenue per employee: ~$100K (highly efficient for a micro-agency)
  • Direct traffic dominance (36%) indicates strong brand recognition in a niche community
  • Event documentation as evergreen content strategy
  • Social presence on Twitter, Facebook, Instagram—where the nightlife community lives
No VC funding or institutional backing
Deep community trust and direct relationships
Limited global reach (99.9% concentrated in undefined markets)
High-margin, low-overhead business model
No programmatic content scaling
Content moat built on historical documentation
No SaaS platform or subscription model
Authentic voice in an authentic industry

The $100K/Employee Blueprint

In an age of AI-generated content and growth-at-all-costs startups, NickyDigital proves that deep community knowledge and systematic documentation can build a sustainable, high-margin business. Their secret isn't scale—it's specificity.

What tech stack does Nickydigital use?

35 detected
Programming Languages1
Cloud & Hosting1
Email Marketing1
Social1
Customer Support1
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics16
G
Google Analytics
F
Facebook Pixel
D
Drift
G
Google APIs
G
Google AdSense
G
Google Analytics
G
Google Static
G
Google DoubleClick
G
Google Tag Manager
F
Facebook Pixel
T
Twitter/X
T
Tracking Pixel
S
Sentry
F
Facebook
F
Facebook CDN
D
Drift

How much traffic does Nickydigital get?

Traffic & Engagement

1.6K
Monthly Visits
2.3
Pages/Visit
0:48
Avg. Duration
35%
Bounce Rate
Monthly Traffic Trend+303%
406
Oct 2025
Oct
844
Nov 2025
Nov
1.6K
Dec 2025
Dec

Traffic Sources

Search
39%
Direct
36%
Social
13%
Referrals
10%
Email
0%
Paid
2%

Where is Nickydigital's audience located?

🌍88.4%
🌍11.6%

What keywords does Nickydigital rank for?

5 keywords
1sophia lamar350 vol
2nina la voix250 vol
3playboi carti house nyc250 vol
4g-eazy webster hall 2013230 vol
5alvin risk oufit210 vol

How is Nickydigital's SEO?

Open Graph Image

OG Image preview
og:image

https://nickydigital.com/wp-content/uploads/2014/09/new-site-header21.jpg

Meta Tags

title184 chars

NickyDigital.com {SMILE} - Whether it's the nights you'll never forget or the ones you'll never remember, Nicky Digital's there to document it all in the city that never...EVER sleeps!

description157 chars

Whether it's the nights you'll never forget or the ones you'll never remember, Nicky Digital's there to document it all in the city that never...EVER sleeps!

og:title

{SMILE} NickyDigital.com | Night Life Style

languageEN-US

H1 Tags

h1NickyDigital.com {SMILE}
h1NickyDigital.com to OutSnapped.com: A New Era of Event Experiences with Nicholas Rhodes
h1Fool’s Gold 15th Anniversary at Webster Hall on June 16, 2023

Schema Types

Unknown

Who works at Nickydigital?

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What do customers think of Nickydigital?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Nickydigital

What is Nickydigital's Revenue?
Nickydigital generates approximately $1M in annual revenue. With 7 employees, that's $102,500 per employee.
What does Nickydigital do?
Whether it's the nights you'll never forget or the ones you'll never remember, Nicky Digital's there to document it all in the city that never...EVER sleeps!
How fast is Nickydigital growing?
Nickydigital employee count has changed by 17% year over year.
What technologies does Nickydigital use?
Nickydigital uses 19 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Google Fonts, PHP, WordPress.
Who are Nickydigital's competitors?
Nickydigital's main competitors include Brown Note Productions, SeaQuest, Marquee Sports and Entertainment, Steamroller Studios, Dynasty Sports and Entertainment. These companies operate in similar markets and compete for the same customer base.

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About nickydigital.com

Whether it's the nights you'll never forget or the ones you'll never remember, Nicky Digital's there to document it all in the city that never...EVER sleeps!

Company Overview

nickydigital.com
Website
arts_and_entertainment
Industry
#8,471,414
Global Rank
1.6K
Monthly Visitors
19
Technologies

nickydigital.com Key Pages

nickydigital.com Social Media

Contact nickydigital.com

Technology Stack

nickydigital.com uses 19 technologies across their website including Google Fonts, PHP, WordPress, and more.

Fonts

Google Fonts

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Email Marketing

Mailchimp

Advertising

Google Ads, Facebook Pixel

Traffic & Audience

1.6K
Monthly Visits
35%
Bounce Rate
2.3
Pages/Visit
0:48
Avg. Duration

nickydigital.com receives approximately 1.6K monthly visitors and ranks #8,471,414 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:48 on the site.

The majority of nickydigital.com's traffic comes from undefined, .

Frequently Asked Questions

What is nickydigital.com?
Whether it's the nights you'll never forget or the ones you'll never remember, Nicky Digital's there to document it all in the city that never...EVER sleeps!
What technologies does nickydigital.com use?
nickydigital.com uses 19 technologies including Google Fonts, PHP, and 13 more. View the full tech stack analysis above.
How do I contact nickydigital.com?
You can contact nickydigital.com through their contact page.
What are nickydigital.com's social media accounts?
nickydigital.com is active on twitter, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is nickydigital.com?
nickydigital.com receives approximately 1.6K monthly visitors and ranks #8,471,414 globally. Traffic is growing by 94.0% month-over-month.

Related Searches

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This page provides publicly available information about nickydigital.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nickydigital.com directly at https://nickydigital.com.