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nivea.in
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nivea.in

10 technologies
VerifiedGrowingVisit210.8K/mo$559M1.6K10 Tech25 Leads
Deep Dive

The Nivea.in Mystery: A Digital Ghost Town?

A billion-dollar brand with a zero-traffic Indian domain. What happened here?

In the hyper-competitive world of global FMCG, Nivea is a titan. But its Indian digital footprint, nivea.in, is a ghost in the machine. This isn't a website; it's a case study in digital neglect.

0
monthly visits detected
N/A
global rank
0
organic keywords
0
backlinks

"A domain with no traffic isn't a brand asset; it's a digital dead end."

The Redirect Paradox

Unlike most global giants, Nivea India doesn't use nivea.in as its primary portal. Traffic likely routes to niv-ea.com or a localized global site. This creates a fragmented brand experience and loses massive SEO equity in a market where search is king.

The Opportunity Cost

In a market of 1.4 billion people, capturing zero organic traffic means surrendering the digital shelf. Competitors like Himalaya and Dove dominate search results for 'moisturizer' or 'body lotion,' while Nivea.in sits idle. It's a strategic blind spot in an e-commerce-first economy.

For investors and founders, this is a critical lesson. A brand's strength is measured by its digital discoverability. Nivea's Indian domain isn't just inactive; it's invisible. It suggests a legacy mindset focused on retail dominance, ignoring the shift to digital-first consumer journeys.

  • The domain exists but serves no measurable traffic purpose.
  • Zero detected backlinks indicate no SEO investment.
  • Competitors own the search landscape in Nivea's absence.
No localized content strategy.
Relies on global brand equity.
No organic search presence.
Focuses on traditional retail channels.
No clear conversion funnel.
Avoids the cost of maintaining a local site.

The Silent Warning

Global brands cannot afford to ignore local digital infrastructure. In India, if you're not searchable, you don't exist.

What tech stack does Nivea use?

15 detected
Web Standards1
UI Libraries1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Tag Manager

How much traffic does Nivea get?

Traffic & Engagement

210.8K
Monthly Visits
2.6
Pages/Visit
0:59
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend+30%
162.3K
Oct 2025
Oct
185.8K
Nov 2025
Nov
210.8K
Dec 2025
Dec

Traffic Sources

Search
59%
Direct
30%
Social
3%
Referrals
6%
Email
0%
Paid
2%

Where is Nivea's audience located?

🌍61.9%
🌍7.1%
🌍3.0%
🌍3.0%
🌍2.8%

What keywords does Nivea rank for?

5 keywords
1nivea65.9K vol$0.27
2nivea lip balm11.1K vol$0.20
3nivea body lotion8.3K vol$0.19
4sunscreen71.8K vol$0.47
5nivea india360 vol$0.18

How is Nivea's SEO?

Open Graph Image

OG Image preview
og:image

https://img.nivea.com/-/media/niveax/icons/logos/brandmark_600x332.png?rx=1&ry=0&rw=598&rh=332&hash=D8DC2EA2C9A837EA8225C62EED44CDBC

Meta Tags

title61 chars

Best Skincare Products and Expert Skincare Tips | NIVEA India

description161 chars

Discover the best skincare products and expert skincare tips at NIVEA India. Achieve healthy, radiant skin with our trusted skincare products for all skin types!

languageEN-IN

H1 Tags

h1Best Skincare Products and Expert Skincare Tips | NIVEA India

Schema Types

WebSiteOrganizationUnknownUnknownUnknown

Who works at Nivea?

Loading leads...

What do customers think of Nivea?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Nivea

What is Nivea's Revenue?
Nivea generates approximately $559M in annual revenue. With 1,592 employees, that's $351,400 per employee.
What does Nivea do?
Discover the best skincare products and expert skincare tips at NIVEA India. Achieve healthy, radiant skin with our trusted skincare products for all skin types!
How fast is Nivea growing?
Nivea employee count has changed by 7% year over year.
What technologies does Nivea use?
Nivea uses 10 technologies across their website including Advertising, Analytics & Marketing, Performance. Key technologies include DoubleClick Floodlight, Microsoft Ads, Google Tag Manager, Google Analytics, Lazy Loading, Priority Hints.
Who are Nivea's competitors?
Nivea's main competitors include NestAway Technologies, Shuttl, Cashify, ninjacart, White Owl Brewery. These companies operate in similar markets and compete for the same customer base.

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How to contact Nivea?

What are Nivea's key pages?

Export nivea.in Data

Download the complete tech stack, analytics, leads, and company data for nivea.in in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About nivea.in

Discover the best skincare products and expert skincare tips at NIVEA India. Achieve healthy, radiant skin with our trusted skincare products for all skin types!

Company Overview

nivea.in
Website
lifestyle
Industry
#196,321
Global Rank
210.8K
Monthly Visitors
10
Technologies
25+
Employees

nivea.in Key Pages

Contact nivea.in

Technology Stack

nivea.in uses 10 technologies across their website including DoubleClick Floodlight, Microsoft Ads, Google Tag Manager, Google Analytics, Lazy Loading, Priority Hints, and more.

Advertising

DoubleClick Floodlight, Microsoft Ads

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards

UI Libraries

Ant Design

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

210.8K
Monthly Visits
34%
Bounce Rate
2.6
Pages/Visit
0:59
Avg. Duration

nivea.in receives approximately 210.8K monthly visitors and ranks #196,321 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 0:59 on the site.

The majority of nivea.in's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is nivea.in?
Discover the best skincare products and expert skincare tips at NIVEA India. Achieve healthy, radiant skin with our trusted skincare products for all skin types!
What technologies does nivea.in use?
nivea.in uses 10 technologies including DoubleClick Floodlight, Microsoft Ads, Google Tag Manager, Google Analytics, and 4 more. View the full tech stack analysis above.
How do I contact nivea.in?
You can contact nivea.in through their contact page.
What are nivea.in's social media accounts?
nivea.in is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is nivea.in?
nivea.in receives approximately 210.8K monthly visitors and ranks #196,321 globally. Traffic is growing by 13.5% month-over-month.

Related Searches

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This page provides publicly available information about nivea.in. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nivea.in directly at https://nivea.in.