While most campus organizations struggle to fund a pizza party, NJPIRG Students runs a $5.3M operation with just 38 employees. Their secret? Turning student activism into a scalable, data-driven machine that doesn't rely on university funding.

"They're not just protesting—they're building a political pipeline that turns first-year students into campaign coordinators."

Their tech stack tells the story of a lean, mission-driven operation. jQuery, Tailwind CSS, Bootstrap—this isn't a fancy Silicon Valley stack, but a functional one built for speed and accessibility. The use of Action Network for email signup shows they prioritize conversion over flash. Their social presence spans Twitter, Facebook, and Instagram, but the real action is in their direct-to-student pipeline.

• Revenue per employee: $139,473 (exceptional for nonprofit sector)
• Direct traffic dominance (50%) signals strong brand loyalty
• Top keywords reveal a national movement, not just local campus activity
• Campus organizer model creates a self-sustaining talent pipeline