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NoaNet: The Quiet Giant of WA Broadband
How a $34.5M wholesale network is quietly wiring up Washington State.
In a world obsessed with consumer-facing tech, NoaNet operates in the critical but invisible backbone of connectivity. This isn't another ISP vying for your monthly subscription; it’s the infrastructure provider powering the infrastructure for Washington State.
"NoaNet isn't selling internet access; they are selling the pipe itself."
The Wholesale Playbook
Unlike consumer ISPs, NoaNet’s business model is strictly B2B wholesale. They build the fiber infrastructure and lease it to local utilities and telecom partners. With 106 employees generating $34.5M in revenue, they maintain a lean operational ratio of roughly $325k per head—a healthy metric for a capital-intensive infrastructure firm.
The Washington Focus
The data reveals a hyper-localized strategy. 100% of their traffic is undefined (likely US-based), with search interest driven by regional utility partners like 'Chelan PUD internet.' They aren't competing on a national stage; they are doubling down on dominating the Pacific Northwest's middle-mile connectivity.
Their tech stack tells a story of modernization. Despite being a utility-adjacent entity, they leverage modern frameworks like Tailwind CSS and React (via core-js), moving away from legacy telco interfaces. However, the presence of OpenCart suggests some legacy e-commerce components or internal tooling that might need auditing.
- Wholesale-only model: No direct-to-consumer competition.
- Strategic Leadership: Led by David Spencer and Craig Nelsen.
- Search Anomalies: Ranking for 'Spectrum.met' keywords indicates backend technical monitoring or partner traffic routing.
The Silent Backbone
While consumer ISPs fight for headlines, NoaNet owns the infrastructure that makes them viable.
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Northwest Open Access Network - NoaNet | WA State Broadband Solutions
NoaNet provides wholesale broadband infrastructure and telecommunications solutions to transform Washington State communities through broadband access.
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About noanet.net
NoaNet provides wholesale broadband infrastructure and telecommunications solutions to transform Washington State communities through broadband access.
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Technology Stack
noanet.net uses 23 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, Laravel, and more.
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Font Awesome, Google Fonts
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HSTS, reCAPTCHA
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Laravel
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PHP
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Squarespace, WordPress
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Cloudflare
Traffic & Audience
noanet.net receives approximately 2.6K monthly visitors and ranks #6,048,336 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:41 on the site.
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