

noao.edu
noao.edu
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The Invisible Giant of Astronomy
A $8.1M scientific backbone powering the next generation of discovery
In the digital age of astronomy, where petabytes of data flow from telescopes to laptops, noao.edu operates as the quiet infrastructure behind the cosmos. This isn't a flashy startup—it's the essential plumbing that keeps the science flowing.
"This is infrastructure, not a product. It's the invisible backbone of modern astronomy."
The Human Infrastructure
With just 79 employees, NOAO operates with surgical precision. The team includes specialists like David Herrera (Science Data Pipeline Support Analyst) and Heidi Christopher (Mosaic 1.1 Instrument Scientist)—roles that barely existed 20 years ago. This isn't a sprawling corporation; it's a lean operation focused on one thing: making astronomical data accessible and usable.
The Revenue Paradox
Here's what's fascinating: $8.1M in revenue with virtually no public web presence. The 640 monthly visits aren't a failure—they're proof of a different business model. This isn't consumer-facing software; it's specialized infrastructure serving a niche community of researchers and institutions. The low traffic is actually a feature, not a bug.
The tech stack reveals the story: zero detected technologies on the public website. This isn't a modern SaaS platform with analytics tracking and conversion funnels. It's a functional tool designed for scientists, not marketers. The absence of heavy tech stacks speaks to its purpose-built nature—every resource goes toward scientific capability, not web presence.
- Specialized data pipeline support for astronomical observations
- Instrument science expertise for legacy telescope systems
- Full-stack development for research tools, not consumer apps
- Infrastructure serving the academic research community
The Unsexy Truth About Scientific Infrastructure
While startups chase valuations, organizations like NOAO build the foundation that makes discovery possible. Their success isn't measured in user growth, but in papers published and discoveries enabled.
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About noao.edu
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Traffic & Audience
noao.edu receives approximately 640 monthly visitors. The website has a bounce rate of 74% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 1:57 on the site.
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