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Nobl9: The SLO Command Center for Modern Ops
How a $28.5M funded startup is turning reliability metrics into a scalable software product.
In an era where 'move fast and break things' is dead, Nobl9 is building the safety net. They aren't just monitoring uptime; they are commoditizing Service Level Objectives (SLOs) into a distinct software layer. This is the rise of the Reliability Center of Excellence (RCoE).
"Nobl9 isn't selling monitoring; they are selling the mathematical proof that your software is reliable enough for your business."
The Developer-First Wedge
Nobl9 targets the friction between Product and Engineering. By abstracting SLOs into code-friendly definitions (via their `sloctl` CLI), they allow developers to version control reliability. The presence of 'nobl9 sloctl commands' as a top search keyword proves their developer-led adoption strategy is working. They are turning ops data into engineering workflows.
Growth & Market Position
With $12.3M in revenue and 85 employees, Nobl9 is in a classic high-efficiency growth stage. Their traffic profile is telling: 52% direct traffic indicates strong brand recall among technical leaders, while 35% organic search suggests they are winning the 'informational' war around SLOs. They aren't just a tool; they are becoming the standard for how reliability is discussed.
The company's leadership, including co-founders Marcin Kurc and Brian Singer, has positioned Nobl9 not as another dashboard, but as the 'source of truth' for service levels. It sits between raw monitoring data (like Prometheus or Datadog) and business SLAs. This middle layer is where the $28.5M in funding is being deployed—to own the abstraction layer of reliability.
- SLO-as-Code Approach: Defining reliability in YAML or via CLI commands.
- Multi-Source Aggregation: Ingesting metrics from Datadog, New Relic, Prometheus, and AWS CloudWatch.
- Error Budgeting: Moving beyond binary 'up/down' to actionable burn rates.
The Verdict: Owning the Reliability Conversation
Nobl9 is successfully pivoting 'reliability' from an operational cost center into a strategic product feature. For investors and founders, this is a play on the maturation of DevOps—shifting from 'keeping the lights on' to 'engineering customer trust.'
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Nobl9 Reliability Software and Tools to Manage SLOs and Monitoring
Nobl9 Reliability Center is powerful service level management software. Manage SLAs, define and monitor SLOs, track latency, and manage service levels.
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About nobl9.com
Nobl9 Reliability Center is powerful service level management software. Manage SLAs, define and monitor SLOs, track latency, and manage service levels.
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nobl9.com uses 21 technologies across their website including Font Awesome, Adobe Fonts, HSTS, jsDelivr, and more.
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nobl9.com receives approximately 34.6K monthly visitors and ranks #847,057 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:22 on the site.
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