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Noozhawk: The Local News Juggernaut You Haven't Heard Of
How a Santa Barbara hyperlocal site built a $4.2M fortress in the ruins of local media.
While legacy newspapers bleed subscribers and shutter bureaus, Noozhawk is quietly scaling to 783,000 monthly visits with a lean team of 29. This isn't just another local blog—it's a masterclass in hyperlocal dominance.
"Noozhawk proves that local news isn't dying—it's just being done by the right people, with the right model, in the right places."
The Geography of Trust
With 97.1% of traffic coming from undefined (likely the US), Noozhawk has mastered the art of geographic concentration. Their keyword strategy reveals a laser focus on Santa Barbara and UCSB, capturing over 230,000 combined monthly searches for these terms alone. This isn't national news diluted for local consumption—it's hyperlocal relevance amplified by SEO.
The Direct Traffic Fortress
Here's the metric that matters most: 66% direct traffic. In an industry where publishers beg for algorithmic favors, Noozhawk commands a direct audience. This isn't just brand loyalty—it's a defensive moat. When you own the direct relationship, you own the revenue, and with 29 employees generating $4.2M, they've achieved a remarkable $144,827 revenue per employee.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS suggest a focus on functionality over flash. They've adopted PWA capabilities and RSS feeds, meeting users where they are rather than chasing the latest framework. This isn't a vanity project—it's an engineering decision.
- Revenue-per-employee of ~$145K rivals many SaaS companies
- Direct traffic dominance (66%) indicates deep community trust
- Backlink profile of 277K shows strong domain authority
- Keyword moat around UCSB and Santa Barbara terms
The Local News Blueprint
Noozhawk demonstrates that scale isn't about size—it's about depth. In an era of media consolidation, they've built a sustainable, community-anchored business that defies industry trends.
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Meta Tags
Home | Noozhawk
Noozhawk.com delivers local breaking news, local sports, schools, nonprofits, obituaries, business, arts and entertainment, calendar, local opinions and more.
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About noozhawk.com
Noozhawk.com delivers local breaking news, local sports, schools, nonprofits, obituaries, business, arts and entertainment, calendar, local opinions and more.
Company Overview
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Technology Stack
noozhawk.com uses 25 technologies across their website including imgix, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Media
imgix
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Amazon S3
Traffic & Audience
noozhawk.com receives approximately 783.1K monthly visitors and ranks #76,269 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:49 on the site.
The majority of noozhawk.com's traffic comes from undefined, undefined, .
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