Norlift.com is currently blocked by Cloudflare, but the digital footprint of this heavy industry veteran tells a story of a $15M revenue business operating quietly behind a digital curtain. While the homepage screams 'Access Denied,' the backend data reveals a company that dominates niche industrial searches.

"When your website is blocked by Cloudflare but you still generate $15M in revenue, you're not selling online—you're selling relationships."

The Cloudflare block isn't a bug—it's a feature. In heavy industry, digital presence often takes a backseat to relationship-driven sales. With 42 employees and $15M in revenue, that's approximately $357K per employee—a healthy ratio for a regional equipment distributor. The fact that 99.1% of traffic comes from an 'undefined' country (likely the US) confirms this is a domestic player focused on a specific geographic market, probably the Mountain West or Pacific Northwest given the company name 'Norlift.'

• Revenue per employee: $357K (healthy for industrial distribution)
• Direct traffic dominance (40%) signals strong brand recall in niche markets
• Keyword strategy focused on high-intent equipment searches, not broad brand terms
• Cloudflare block suggests digital infrastructure isn't a priority—sales happen offline