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norsepower.com
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norsepower.com

15 technologies
VerifiedVisit6.2K/mo$41M11015 Tech
Deep Dive

Norsepower: The $41M Bet on Sails

How 110 people are rebooting wind power for the modern shipping industry

While the shipping industry burns 3M barrels of oil per hour, Norsepower is selling 19th-century physics to 21st-century logistics. They're not inventing wind—they're monetizing it at scale, with $41M in revenue to prove it.

$41.1M
annual revenue
110
employees
54%
direct traffic
26%
organic search

"They're not building a startup—they're building infrastructure that happens to spin."

The Traffic Paradox

With only 6,179 monthly visits but $41M in revenue, Norsepower is the anti-unicorn. Their traffic isn't viral—it's surgical. Every visitor is likely a procurement officer, ship captain, or sustainability director who's already been briefed. The 54% direct traffic is the real story: these aren't browsers, they're buyers who know exactly what they're looking for.

The Real Customer

Norsepower's customer isn't a startup founder—it's a CFO at Maersk calculating fuel savings. Their top keyword 'norse sails for shipping' (90 monthly searches) reveals a hyper-targeted audience. The misspelling 'norse poewer' (70 searches) proves brand recognition is building, but the real gold is 'rotor' (21K searches)—a term engineers use when they're ready to spec solutions.

The tech stack tells a story of pragmatism over flash. jQuery, Bootstrap, and Tailwind CSS—this isn't a team wasting cycles on bleeding-edge frameworks. They're building a functional, accessible site that loads fast for global buyers on satellite connections. The PWA implementation suggests they're thinking about offline documentation for ships at sea.

  • Revenue-per-employee ratio of ~$373K suggests industrial-grade efficiency, not SaaS margins
  • Global rank of #3.4M is irrelevant when your deal size is in the millions
  • Top countries are obfuscated, but the pattern suggests heavy EU and Asian maritime traffic
  • Key leadership spans production, sales, and sustainability—triangle of B2B industrial sales
No viral content strategy
Direct relationships with shipowners
No freemium or self-service
Engineering-led sales motion
No social proof visible
Infrastructure moat through installed base
No programmatic SEO
Word-of-mouth in closed maritime circles

The Unsexy Billion-Dollar Play

Norsepower wins by making wind boring, bankable, and bolt-on. No app store, no API, no hype—just steel rotating at 200 RPM and fuel bills dropping 20%.

What tech stack does Norsepower use?

18 detected
Programming Languages1
Analytics & Marketing1
Performance1
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
G
Google Analytics

How much traffic does Norsepower get?

Traffic & Engagement

6.2K
Monthly Visits
1.7
Pages/Visit
1:10
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend+69%
3.7K
Oct 2025
Oct
11.0K
Nov 2025
Nov
6.2K
Dec 2025
Dec

Traffic Sources

Search
26%
Direct
54%
Social
10%
Referrals
9%
Email
0%
Paid
1%

Where is Norsepower's audience located?

🌍33.6%
🌍26.3%
🌍11.7%
🌍11.0%
🌍9.4%

What keywords does Norsepower rank for?

5 keywords
1norsepower570 vol
2norse sails for shipping90 vol
3norse poewer70 vol
4oy84.5K vol$1.27
5rotor21.4K vol$0.89

How is Norsepower's SEO?

Meta Tags

title64 chars

Norsepower main page - Norsepower Rotor Sails™ | Wind Propulsion

description40 chars

Norsepower Rotor Sails | Wind Propulsion

languageEN-US

Schema Types

Unknown

Who works at Norsepower?

Loading leads...

What do customers think of Norsepower?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Norsepower

What is Norsepower's Revenue?
Norsepower generates approximately $41M in annual revenue. With 110 employees, that's $373,650 per employee.
What does Norsepower do?
Norsepower Rotor Sails | Wind Propulsion
How fast is Norsepower growing?
Norsepower employee count has changed by 43% year over year.
What technologies does Norsepower use?
Norsepower uses 15 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, PHP, WordPress.
Who are Norsepower's competitors?
Norsepower's main competitors include SAFE Boats International, OCIMF (Oil Companies International Marine Forum), Intermarine, PYI, SEAFAR. These companies operate in similar markets and compete for the same customer base.

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What are Norsepower's key pages?

Export norsepower.com Data

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About norsepower.com

Norsepower Rotor Sails | Wind Propulsion

Company Overview

norsepower.com
Website
business_and_consumer_services
Industry
#3,420,653
Global Rank
6.2K
Monthly Visitors
15
Technologies

norsepower.com Key Pages

Contact norsepower.com

Technology Stack

norsepower.com uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.

Fonts

Font Awesome

Programming Languages

PHP

CMS

WordPress

Analytics & Marketing

Google Analytics

Performance

Priority Hints

Web Standards

Twitter Cards, RSS, PWA

Traffic & Audience

6.2K
Monthly Visits
46%
Bounce Rate
1.7
Pages/Visit
1:10
Avg. Duration

norsepower.com receives approximately 6.2K monthly visitors and ranks #3,420,653 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:10 on the site.

The majority of norsepower.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is norsepower.com?
Norsepower Rotor Sails | Wind Propulsion
What technologies does norsepower.com use?
norsepower.com uses 15 technologies including Font Awesome, PHP, and 9 more. View the full tech stack analysis above.
How do I contact norsepower.com?
You can contact norsepower.com through their contact page.
Is norsepower.com hiring?
Check norsepower.com's careers page for current job openings and opportunities.
How popular is norsepower.com?
norsepower.com receives approximately 6.2K monthly visitors and ranks #3,420,653 globally. Traffic is declining by 44.1% month-over-month.

Related Searches

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This page provides publicly available information about norsepower.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit norsepower.com directly at https://norsepower.com.