north.com
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North: The Quiet Giant in Payment Processing
How a $47M revenue player dominates with direct traffic and founder-led strategy
In a world obsessed with viral growth and VC funding, North proves that building a sustainable, high-revenue business doesn't require a flashy narrative—just relentless execution in the unsexy world of payment processing.
"48% direct traffic isn't a vanity metric—it's proof of a sticky, transactional relationship with merchants who return daily."
The Enterprise Paradox
North operates in the 'business and consumer services' sector with just 173 employees generating $47.6M in revenue. That's $275K revenue per employee—a metric that would make SaaS founders blush. Yet, they're not chasing unicorn status. They're a cash-flow machine built on transaction fees, not subscription hype. This is a company that likely turned down Series B money to stay profitable and founder-controlled.
The SEO Ghost
With 40K monthly visits and only 35% from organic search, North isn't playing the content marketing game. Their top keyword is simply 'north' with 66K searches—brand dominance, not SEO wizardry. Compare that to 'north american bancard' (690 monthly volume) and you see a legacy brand quietly owning its space. The real story? Direct traffic at 48% signals a merchant base that bookmarks and returns—critical in payment processing where switching costs are high.
The tech stack reveals a pragmatic, no-nonsense approach: Tailwind CSS and Bootstrap for speed, Lottie for lightweight animations, and Heap for behavioral analytics. No fancy AI chatbots or blockchain experiments. They're using tools that work, not tools that trend. This is a company that optimizes for conversion, not buzz.
- Founder-led strategy: Rebecca Armstrong at the helm signals long-term vision over investor pressure
- Payment processing focus: They're not trying to be a bank, just the best at moving money
- Trustpilot validation: 46 reviews at 4/5 stars shows consistent merchant satisfaction
- Global footprint: Traffic from 5+ countries, but still US-centric (63.6% undefined likely means US)
The Unsexy Unicorn
North proves that in payment processing, reliability beats virality every time. They're not building a movement—they're building a machine.
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https://www.north.com/app/default/files/s3_file_server/s3_storage/north-logo-og.png?v=1768720276
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Merchant services & payment technology powerhouse | North
Elevate your transactions with North's advanced POS & merchant services. Aim high! Go North! Explore our POS & payment processing solutions.
Merchant services & payment technology powerhouse | North
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Reviews (20)
Mia was a life saver
Mia was a life saver, I ordered the wrong size and she offered to assist me to get the correct size.
Amazing Support Stands Out
Amazing support for clients and my business. Top notch tech as well - a beautiful dashboard to manage the business and serve my clients. In person service makes a world of difference in a highly competitive market. Thank you!
Very friendly and helpful
I’ve reached out with a few questions and they’re always quick to respond with such a positive attitude. So happy I switched to North!
We are thrilled to hear that you found our team friendly and helpful. Thank you for your kind words.
Great job
After my old processor decided to increase my monthly rate I looked into what North had to offer. I was able to get set up with a newer terminal for half the monthly rate of my old provider. Best decision I have made this year!
Thank you for sharing your experience! We’re so happy to hear that switching to North was such a positive decision for you. Offering value and the latest technology is always our goal, and we're thrilled to have helped you save while upgrading your terminal. We appreciate your trust and look forward to supporting your business moving forward.
Good experience
I recently had a great experience working with Jeremy P. He clearly explained how merchant services works and I look forward to working with him
Thank you for the kind words! We’re so glad to hear that Jeremy was able to help clarify how merchant services work for you. We’re excited for the opportunity to continue working with you.
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About north.com
Elevate your transactions with North's advanced POS & merchant services. Aim high! Go North! Explore our POS & payment processing solutions.
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Technology Stack
north.com uses 20 technologies across their website including Adobe Fonts, Google Fonts, reCAPTCHA, Contentful, and more.
Fonts
Adobe Fonts, Google Fonts
Security
reCAPTCHA
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
Osano
Marketing Automation
HubSpot
Traffic & Audience
north.com receives approximately 40.3K monthly visitors and ranks #847,210 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:22 on the site.
The majority of north.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about north.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit north.com directly at https://north.com.