northpointgroup.com
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NorthPoint: The Real Estate Consultancy You Haven't Heard Of
A $23M revenue engine quietly powering the real estate industry's back office
In a market obsessed with flashy proptech startups, NorthPoint Group operates in the shadows with a $23.6M revenue engine. They aren't building the next Zillow; they're the strategic powerhouse ensuring real estate firms actually run.
"NorthPoint isn't selling real estate tech; they're selling operational survival for the industry's giants."
The Invisible Backbone
While the industry chases virtual tours and blockchain deeds, NorthPoint Group captures $23.6M by solving the unglamorous problems: compensation strategy, benefit design, and principal consulting. Their client list isn't public, but their revenue suggests they're embedded in the back offices of major real estate firms. They're not a vendor; they're an extension of the HR and strategy departments.
The SEO Anomaly
The traffic data reveals a fascinating paradox. With only 710 monthly visits, NorthPoint isn't chasing mass market visibility. Yet, 46% of traffic is direct—indicating a high-trust, referral-based model. The top organic keywords aren't 'real estate jobs' but 'Argano LLC' and 'Northpoint consulting group.' This suggests a brand that's known internally but invisible externally. They're not playing the SEO game; they're playing the relationship game.
The tech stack (jQuery, Tailwind CSS, Bootstrap) is surprisingly standard for a $23M consultancy. No custom AI, no proprietary platforms—just solid, functional web tech. This reinforces their focus: they're selling expertise, not software. The social profiles (Twitter, Facebook, Instagram) are generic corporate pages, lacking the personality of a consumer brand. This is B2B consulting at its most utilitarian.
- Revenue concentration: $23.6M from 143 employees suggests high-value contracts.
- Traffic quality over quantity: 46% direct traffic indicates strong client retention.
- Niche dominance: They own 'real estate advisor' and 'compensation consultant' search intent.
- Low visibility, high impact: They don't need brand awareness; they need client trust.
The Silent Giant of Real Estate Operations
NorthPoint proves you don't need to be visible to be valuable. In a world of noise, they've built a $23M empire on trust, expertise, and solving the problems no one else wants to touch.
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https://www.northpointgroup.com/wp-content/uploads/2018/09/the-northpoint-group-facebook-logo.png
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ArganoNorthPoint
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About northpointgroup.com
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Technology Stack
northpointgroup.com uses 13 technologies across their website including Google Maps, Font Awesome, Google Fonts, PHP, and more.
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Google Maps
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Font Awesome, Google Fonts
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PHP
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WordPress
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Zendesk
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Google Analytics
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northpointgroup.com receives approximately 710 monthly visitors. The website has a bounce rate of 29% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:07 on the site.
The majority of northpointgroup.com's traffic comes from .
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