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The Indie Tech Services Playbook
How a 4-person team built a $300k revenue engine for startups
While SaaS founders chase VC funding and scale teams to 50+, NorthQuad is building a profitable tech service business by doing the unglamorous work that makes startups actually run. They're not selling software—they're selling the operational backbone that lets founders focus on product.
"They're not building unicorn startups—they're building the scaffolding that lets unicorns exist."
The Underserved Middle
NorthQuad targets the exact gap most agencies miss: tech startups too early for full-time finance teams but too complex for off-the-shelf bookkeeping. They handle the operational mess that founders hate—payroll runs, investor updates, accounts reconciliation—so product teams can stay in flow state. It's a specialized back-office-as-a-service, not generic accounting.
The $300k Efficiency Model
With just 4 employees generating $300k in revenue, NorthQuad achieves $75k revenue per employee—comparable to boutique dev shops but with better margins. Their stack (Astro, Vue.js, Tailwind) suggests a lean, modern approach to service delivery. No sales team, no marketing budget, just focused expertise solving a painful problem for a specific niche.
What makes them interesting isn't scale—it's specificity. They've chosen Indianapolis over Silicon Valley, tech startups over general business clients, and operational services over flashy product development. This positioning creates defensibility: they understand the unique cash flow cycles, investor expectations, and hiring challenges of early-stage tech companies.
- Founder Rob McLaughlin brings operational experience beyond just bookkeeping
- CTO John Lawrence ensures tech stack integrates with client tools (not just spreadsheets)
- Team includes product designers and software engineers, suggesting build-to-order solutions
The Anti-Startup Startup
Proof that boring services, when executed with tech sensibility, create sustainable businesses without needing pitch decks or valuation gymnastics.
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Northquad: Expert Software Engineering & Bookkeeping Services | NorthQuad
Northquad is a leading technology service company in Indianapolis, specializing in software engineering and back-office bookkeeping services for tech startups and scaleups. We handle payroll, accounts, investor communications, and more, ensuring your business thrives in a competitive landscape.
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About northquad.com
Northquad is a leading technology service company in Indianapolis, specializing in software engineering and back-office bookkeeping services for tech startups and scaleups. We handle payroll, accounts, investor communications, and more, ensuring your business thrives in a competitive landscape.
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northquad.com uses 8 technologies across their website including HSTS, Cloudflare, Lazy Loading, and more.
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