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Novant: Reclaiming Control in Smart Buildings
A $1.3M startup building the digital foundation for smart buildings.
The smart building market is fragmented, proprietary, and often leaves building owners with more headaches than solutions. Novant steps in with a bold promise: finally, control is back in your hands.
"Novant isn't just another API layer; it's a foundational platform designed to unify disparate building systems into a single, programmable interface."
The Problem: Siloed Systems
Traditional building management is a patchwork of incompatible systems—HVAC, lighting, security—each with its own proprietary lock-in. Novant's value proposition is abstraction: they provide a unified digital layer that sits on top of these legacy systems, allowing developers to build applications without wrestling with vendor-specific protocols.
The Solution: A Developer-First Platform
With a tech stack featuring Ant Design and a focus on developer experience (via their docs and blog), Novant targets the technical buyer. They aren't selling to facilities managers alone; they are building a toolkit for developers who want to automate and optimize built environments. Their GitHub presence (github.com/novant-io) signals an open, API-centric approach.
Despite a modest web footprint of 2,906 monthly visits, Novant operates in a high-stakes niche. The 'undefined' country traffic suggests a stealthy, direct-sales motion rather than a broad inbound marketing strategy. They are likely closing deals via relationships and direct demos rather than SEO.
- Niche Focus: Targets the intersection of PropTech and IoT.
- Small & Mighty: 15 employees generating $1.3M in revenue ($86k/employee).
- Bootstrapped Mindset: No public funding rounds listed, suggesting disciplined growth.
- Identity Confusion: High search volume for 'novanft' (4,470/mo) indicates brand dilution risks in the crypto space.
The Verdict: A Quiet Contender
Novant is betting that the future of smart buildings is software-defined, not hardware-dependent. For investors and founders in PropTech, this is a company to watch.
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The digital foundation for smart buildings.
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About novant.io
The digital foundation for smart buildings.
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Technology Stack
novant.io uses 5 technologies across their website including Google Fonts, ConvertKit, Fathom, and more.
Fonts
Google Fonts
Email Marketing
ConvertKit
Analytics & Marketing
Fathom
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RSS
UI Libraries
Ant Design
Traffic & Audience
novant.io receives approximately 2.9K monthly visitors and ranks #5,555,661 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:34 on the site.
The majority of novant.io's traffic comes from .
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