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Novasom: The Stealth Health Tech Ghost Town
A $16M revenue company with zero traffic and a 'Launching Soon' page
Novasom.com is a ghost in the machine—a health tech company generating $16.3M in revenue with a website that has literally zero monthly visits. While competitors fight for SEO dominance, this 65-person operation is building in total stealth, powered by React and enterprise-grade security.
"When your website is a 'Launching Soon' page but you're already at $16M in revenue, you're not building a product—you're building a fortress."
The Silent Revenue Engine
Novasom operates in the health industry with a model that's completely detached from digital marketing. Their 65 employees are likely in B2B sales, medical device distribution, or healthcare services—traditional channels where LinkedIn connections, not Google searches, drive deals. The zero traffic isn't a failure; it's a strategic firewall.
The Anti-Startup Playbook
While startups burn cash on SEO and content marketing, Novasom's tech stack (PWA, React, HSTS) suggests they're building something sophisticated for a niche audience. Their EVP/CFO Terry O'Hara and System Administrator Jonathan Gozdziewski aren't optimizing for traffic—they're optimizing for compliance and security in a regulated industry.
The 'Launching Soon' page is a deliberate smokescreen. With Google's terms and privacy policies linked, they're not building a consumer-facing product. This is enterprise healthcare infrastructure—likely a platform for hospitals, insurers, or medical device integration where sales cycles are long, relationships are everything, and public visibility is a liability.
- Enterprise-first, consumer-last strategy
- Revenue before awareness (reverse startup model)
- Security-first tech stack (HSTS, reCAPTCHA, React PWA)
- Traditional sales channels (no digital footprint)
The Billion-Dollar Ghost
Novasom proves that in healthcare tech, silence is the ultimate competitive moat. While everyone else is shouting, they're building a $16M fortress with zero noise.
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About novasom.com
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Technology Stack
novasom.com uses 5 technologies across their website including HSTS, reCAPTCHA, Twitter Cards, PWA, React.
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HSTS, reCAPTCHA
Web Standards
Twitter Cards, PWA
Frontend Frameworks
React
Traffic & Audience
novasom.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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