novele.com
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Novele: The Stealth Energy Tech Play
A 20-person team generating $4.2M with a space-saving battery system
In a market flooded with energy startups, Novele is quietly building something tangible: a space-saving battery system that promises to optimize energy use and cut costs. With just 20 employees and no public funding rounds, they're generating $4.2M in revenue. This isn't a VC hype machine—it's a bootstrapped operation moving fast in the sustainable energy space.
"They're not chasing traffic—they're chasing customers. 71% of visitors come directly, signaling a focused B2B pipeline rather than broad consumer awareness."
The EnergyBoard Story
Novele's flagship product, EnergyBoard, tackles a specific pain point: battery systems that are bulky, inefficient, and costly. By optimizing energy use in a space-saving design, they're targeting commercial and residential installations where real estate is premium. Their approach suggests a hardware-first mentality, likely leveraging IoT and smart grid integration. The 20-person team implies heavy reliance on key technical talent, particularly in battery management systems and energy optimization algorithms.
Growth Signals
The traffic tells a revealing story. Only 6% comes from organic search, which is unusually low for a tech company. This suggests they're either in stealth mode, heavily reliant on direct sales, or still building their digital footprint. The top search term 'novelle' (2,780 monthly volume) indicates potential brand confusion or misspelling—'novele' vs 'novelle'. Interestingly, 'energyboard' only gets 180 searches monthly, showing the product category is still nascent. Their global rank of #12M places them in the long tail, but with $4.2M revenue, they're clearly converting visitors into customers effectively.
The leadership team is lean but experienced. CEO Charles Conwell, founder Aj Glassberg, and CFO Keith Angell form the core. The presence of a Chief Staff and Advisor (both Jakob Pedersen) suggests operational maturity beyond typical early-stage startups. They're using modern tech stack—Next.js, Tailwind CSS, Cloudflare—indicating serious engineering investment. The 'login' page (bos.novele.com) points to a customer portal for their battery system, reinforcing the B2B nature of their business.
- Bootstrapped or privately funded—no public VC rounds detected
- Direct traffic dominance (71%) indicates strong B2B sales pipeline
- Product-focused messaging over brand marketing
- Modern tech stack suggests serious engineering capabilities
- Small team, high revenue per employee (~$210K)
The Quiet Energy Revolution
Novele proves you don't need massive traffic to build a $4.2M business. They're playing the long game in sustainable energy, one installation at a time. For investors and founders, this is a case study in focused execution over viral growth.
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Novele
Discover EnergyBoard — an innovative, space-saving battery system that optimizes energy use and reduces costs. Join us in advancing sustainable energy.
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About novele.com
Discover EnergyBoard — an innovative, space-saving battery system that optimizes energy use and reduces costs. Join us in advancing sustainable energy.
Company Overview
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Technology Stack
novele.com uses 8 technologies across their website including Cloudflare, Clarity, Google Analytics, Lazy Loading, Priority Hints, and more.
Cloud & Hosting
Cloudflare
Analytics & Marketing
Clarity, Google Analytics
Performance
Lazy Loading, Priority Hints
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Next.js
Traffic & Audience
novele.com receives approximately 1.1K monthly visitors and ranks #12,051,325 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:19 on the site.
The majority of novele.com's traffic comes from .
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This page provides publicly available information about novele.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit novele.com directly at https://novele.com.