novocuff.com
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Novocuff: The Stealth MedTech Play
A tiny team building a massive medical device with zero public traffic
In the noise of digital health, Novocuff operates in silence. With just 11 employees and a $2.5M revenue run-rate, this is a lean, hardware-first medical device play that defies the typical SaaS playbook.
"They have revenue, but no traffic. In MedTech, that's not a bug—it's a feature."
The Leadership DNA
The team is led by Amelia Degenkolb (CEO) and Donald Lee (COO), a classic founder-operator duo. With Kathryn Wine as VP of Clinical Affairs, they have the regulatory and operational backbone to navigate the FDA gauntlet—a necessity for any medical device startup.
The Tech Stack Paradox
Their website runs on React, Tailwind, and Zendesk—standard SaaS tools for a hardware company. This suggests a hybrid approach: digital front-end for B2B sales and clinical education, while the core IP remains in physical engineering. It's a pragmatic stack for a resource-constrained team.
The zero-traffic metric is the most telling data point. Unlike DTC health brands chasing SEO, Novocuff likely operates through hospital procurement cycles and direct physician relationships. Their 'contact' page is the primary funnel, not a blog.
- Revenue-first mentality: $2.5M with 11 people implies ~$227k revenue per employee
- Stealth marketing: Zero organic footprint suggests enterprise sales motion
- Regulatory moat: Clinical Affairs VP indicates FDA pathway focus
The Quiet Giant in MedTech
While everyone chases digital health valuations, Novocuff builds defensible hardware revenue. This is a company to watch if you're betting on clinical utility over consumer buzz.
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About novocuff.com
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Technology Stack
novocuff.com uses 14 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
Error Tracking
Sentry
CMS
Wix
Customer Support
Zendesk
Performance
Lazy Loading, Priority Hints
Traffic & Audience
novocuff.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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