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Novoic: The 10-Minute Alzheimer's Bet
How a 6-person startup is tackling early detection with audio analysis
While giants like Google and Amazon chase AI for everything, Novoic is betting it all on a single, elegant use case: detecting Alzheimer's 10 years earlier than current methods, using just your voice. This isn't a generic health app—it's a surgical strike on one of medicine's most devastating problems.
"They're not building a product for the masses—they're building a diagnostic tool for the vulnerable."
The Unsexy Problem
Alzheimer's diagnosis is currently a $1.3 trillion annual burden, with most patients diagnosed too late for effective intervention. Novoic's approach—analyzing vocal biomarkers—sidesteps expensive MRIs and invasive procedures. Their tech detects micro-tremors and speech pattern degradation invisible to the human ear, creating a $1.5M revenue stream from a problem most startups ignore.
The Team Constraint
With just 6 employees, Novoic operates like a special forces unit. Founders Emil Fristed and Jack Weston aren't chasing unicorn valuations—they're building a sustainable medical device company. While their competitors burn through Series A funding on marketing, Novoic's $1.5M revenue suggests they're already monetizing, likely through clinical partnerships or B2B licensing.
The tech stack reveals their priorities: Next.js for performance, Tailwind for rapid iteration, and Swiper for patient-facing interfaces. No bloated frameworks—just lean, fast tools. Their zero monthly website traffic is telling: they're not consumer-facing. This is a B2B/B2G play, likely selling directly to hospitals, clinics, or insurance providers who need early detection tools.
- Zero digital footprint suggests enterprise sales motion, not viral growth
- 6-person team with $1.5M revenue = $250K/employee efficiency
- Voice biomarkers for neurodegeneration is a defensible moat
- Clinical Associate on staff indicates regulatory pathway strategy
The Anti-Startup Startup
Novoic isn't chasing hype—they're building a medical device company with the discipline of a 1990s biotech firm, using 2024 AI tools. For investors tired of vaporware, this is a refreshing bet on real science.
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About novoic.com
Novoic website
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Technology Stack
novoic.com uses 5 technologies across their website including Lazy Loading, Bootstrap, Tailwind CSS, Swiper, and more.
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Lazy Loading
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Bootstrap, Tailwind CSS
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Swiper
Frontend Frameworks
Next.js
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novoic.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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