nu.nl
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The Dutch News Monolith
How 90M monthly visits create a privacy paradox for European media
nu.nl isn't just a news site—it's a cultural institution that commands 90M monthly visits while facing a 1.2-star rating. This is the story of how a legacy media giant navigates digital dominance and user revolt.
"The most visited Dutch site isn't fighting for attention—it's fighting to justify its privacy gate."
The Direct Traffic Anomaly
With 79% direct traffic, nu.nl achieves what most media brands dream of: true audience loyalty. This isn't accidental SEO luck—it's years of brand building where 'nu' itself becomes the query. The 524K monthly searches for just 'nu' proves they own the Dutch digital consciousness.
The Privacy Paradox
Here's the contradiction: 90M monthly visitors land on a page titled 'Jouw privacy-instellingen' (Your privacy settings). This isn't a news article—it's a mandatory gateway. DPG Media, the parent company, has built a privacy wall so prominent it becomes the primary user experience. The question isn't whether they can collect data, but whether their audience even sees past the gate.
The Trustpilot score tells the real story. 1.2/5 from 1,682 reviews isn't a glitch—it's a revolt. Dutch users aren't complaining about content quality or load times. They're screaming about consent fatigue. Every visit begins with a negotiation, and the audience is losing patience.
- Keyword dominance: 'nu' (524K searches) and 'nieuws' (188K) capture the Dutch information habit
- Monopoly metrics: 94.8% of traffic from a single country suggests near-total market saturation
- Technical minimalism: Just 4 technologies detected—no fancy React frameworks, just Tailwind, Bootstrap, and GTM
The Scale vs. Trust Tradeoff
nu.nl proves that in media, being first and everywhere matters more than being loved. But the 1.2-star rating suggests a reckoning is coming—when your privacy gate becomes your most visited page, you're no longer a news organization. You're a data gatekeeper with a news problem.
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5 keywordsHow is Nu's SEO?
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DPG Media Privacy Gate
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Reviews (20)
quite good
In contrast to most other reviewers, I believe that this is a good, objective and free (!), Dutch news website. I am interested in news, not other people's opinions (enough of that on social media etc already....). What is irritating though is the continuous need to put in your privacy settings, not just at opening the website, but also when reading individual articles. One setting should suffice for all.....
formule 1 coverage is echt prima
formule 1 coverage is echt prima, maar verder een zeer linkse kneusjes verzameling die vaak laten blijken ver buiten de werkelijke maatschappij te staan.
The pictures dont show
The pictures dont show, dont know why. Moderators of reviews are poor in the sense that there is no freedom of expression for views that they apparently do not like. Would be better to show comments and if you dont like it write your comment underneath.
Massively biased reporting
Massively biased reporting. Leftist activists destroying stuff are called activists, right wing activists are called nazis. They hate Trump, never mention the immense problems immigrants cause and no mentions of EU and WEF corruption.
Nu.nl is not objective! Be carefull!
I use nu.nl as my way to read the news. But I always have to read it very carefully, because 90% of their items are written from a specific point of view. They are Anti-Trump, Anti white male etcetera...
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About nu.nl
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Technology Stack
nu.nl uses 4 technologies across their website including HSTS, Google Tag Manager, Bootstrap, Tailwind CSS.
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HSTS
Analytics & Marketing
Google Tag Manager
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
nu.nl receives approximately 90.5M monthly visitors and ranks #607 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 3:35 on the site.
The majority of nu.nl's traffic comes from undefined, undefined, .
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This page provides publicly available information about nu.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nu.nl directly at https://nu.nl.