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Nulab: The Unsung Giant of Team Collaboration
How a small Japanese team built a $12.9M project management empire without Silicon Valley hype
While everyone chases the latest AI hype cycle, Nulab quietly built a $12.9M revenue machine from Tokyo, proving that execution beats buzz. With just 89 employees, they're outmaneuvering larger competitors by focusing on what actually works: real collaboration tools for real teams.
"Nulab isn't just building software—they're building a movement that proves quality beats scale when you know your users intimately."
The Bootstrapped Mindset
Nulab operates with a lean 89-person team generating $12.9M in revenue—approximately $145K per employee. This isn't a growth-at-all-costs startup; it's a precision instrument. While competitors burn through VC money on marketing, Nulab invests in product excellence, creating tools like Backlog and Cacoo that solve specific pain points for software development and design teams.
The Organic Growth Engine
With 44% organic search traffic and 35% direct traffic, Nulab has built a self-sustaining growth machine. Their traffic profile suggests a mature, loyal user base that seeks them out directly rather than stumbling upon them through paid ads. This is the hallmark of a product that delivers lasting value—users don't need convincing to return.
The tech stack tells its own story: Tailwind CSS, Bootstrap, Google Analytics, Mixpanel, Zendesk, and Intercom. This isn't a company chasing shiny objects—they're using proven, battle-tested tools to deliver a seamless experience. Their social presence across GitHub, Twitter, YouTube, and LinkedIn shows they understand modern B2B marketing: be where your developers and project managers already are.
- Revenue per employee: $145K (exceptional efficiency for a SaaS company)
- 44% organic traffic indicates strong product-market fit and SEO strategy
- 35% direct traffic proves brand loyalty and repeat usage
- Presence across 6 major social platforms with developer-focused content
The Quiet Giant Strategy
Nulab proves that building a sustainable, profitable SaaS business doesn't require unicorn valuations or viral marketing—just exceptional product execution and a deep understanding of your users' real problems.
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Collaboration Tools for Team & Project Management | Nulab
Nulab is the online project management solution for business & software development. Try our collaboration tools to boost teamwork & achieve product goals.
Collaboration Tools for Team & Project Management
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About nulab-inc.com
Nulab is the online project management solution for business & software development. Try our collaboration tools to boost teamwork & achieve product goals.
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Technology Stack
nulab-inc.com uses 15 technologies across their website including Adobe Fonts, OneTrust, HubSpot, and more.
Fonts
Adobe Fonts
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Customer Support
Zendesk, Intercom
A/B Testing
VWO
Analytics & Marketing
Mixpanel, Google Tag Manager, Google Analytics
Traffic & Audience
nulab-inc.com receives approximately 113 monthly visitors. The website has a bounce rate of 91% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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