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NumberFire: The Analytics Engine Behind FanDuel
How a data-first sports platform became FanDuel's research arm
In the hyper-competitive world of sports betting and fantasy sports, raw data is the only currency that matters. NumberFire didn't just play the game—they built the algorithm. Now operating as FanDuel Research, this platform represents a masterclass in how analytics can become an acquisition asset.
"They didn't just analyze sports data—they productized probability into a competitive advantage."
The Fantasy Football Brain Trust
NumberFire's core audience isn't casual fans—they're the obsessive decision-makers. With 57,200 monthly searches for 'who should I start,' the platform dominates the fantasy football decision support space. This isn't entertainment; it's a decision engine for a $7B+ industry. Their top 5 keywords reveal a user base that treats fantasy sports like a science, not a hobby.
The Acquisition Pivot
What started as an independent analytics platform became a strategic acquisition for FanDuel. With just 10 employees generating $800K in revenue, NumberFire achieved a 80:1 employee-to-revenue ratio that suggests either extreme efficiency or a strategic play. The rebrand to 'FanDuel Research' signals a shift from consumer-facing analytics to proprietary data infrastructure—a move that likely multiplied their valuation beyond their original revenue metrics.
The tech stack tells the story of a modern, scalable content operation. Built on Next.js and AWS, with Bootstrap for responsive design and Google Tag Manager for granular analytics, NumberFire's infrastructure prioritizes speed and data collection. The absence of traditional backlinks data and the 'undefined' country rankings suggest a platform that evolved rapidly, potentially leaving some SEO foundations behind during the transition to FanDuel's ecosystem.
- Productized probability models into actionable fantasy advice
- Achieved 57% organic traffic with minimal marketing spend
- Built a community of data-obsessed sports enthusiasts
- Successfully pivoted from standalone platform to acquisition target
The Data-First Acquisition Blueprint
NumberFire proves that in sports tech, proprietary algorithms beat content volume every time. They didn't build a media empire—they built a decision engine that became indispensable to a betting giant.
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Sports Betting and DFS News with Analysis | FanDuel Research
Get the latest sports betting and DFS news from the experts at FanDuel Research. Join our community of sports enthusiasts and take your game to the next level.
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About numberfire.com
Get the latest sports betting and DFS news from the experts at FanDuel Research. Join our community of sports enthusiasts and take your game to the next level.
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numberfire.com uses 11 technologies across their website including Font Awesome, HSTS, Amazon Web Services, AWS CloudFront, and more.
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Font Awesome
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Amazon Web Services, AWS CloudFront
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Datadog RUM, Google Tag Manager
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numberfire.com receives approximately 14.7K monthly visitors and ranks #2,076,662 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:03 on the site.
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