numera.com
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Numera: The $0.8M Medical Alert Sleeper
A 10-person team building hardware in a software-first world.
In a market dominated by giants like Life Alert and ADT, Numera operates quietly, generating $0.8M in revenue with a skeleton crew of just 10 employees. But look closer at their tech stack and traffic patterns, and you find a classic hardware-to-software pivot story struggling to find its digital footing.
"Numera isn't chasing viral growth; they are surviving on brand legacy and direct navigation in a niche that requires trust over clicks."
The Brand Anchor
Despite a global rank of #2.7M, the data reveals a strong brand signal. 64% of traffic is direct, and 'Numera' is the top search term with 2,760 monthly searches. This suggests a legacy user base interacting with hardware they already own, rather than new customers discovering the service online. The real volume, however, lies in 'Libris' (27,660 searches)—hinting at a product line that may have more recognition than the parent brand itself.
The Hardware Paradox
Numera's product names—EverThere® and Libris Aura™—smell like hardware. Their tech stack (jQuery, Slick, Bootstrap) confirms a legacy web presence often associated with hardware companies that built their marketing sites years ago and rarely update them. With only 10 employees, they are likely a lean manufacturing and support team, not a software engineering powerhouse. This creates a vulnerability: as the industry shifts to app-based monitoring, Numera's heavy reliance on physical devices could become an anchor rather than a sail.
The traffic data paints a picture of isolation. 100% of their traffic comes from 'undefined' (likely domestic US traffic due to tracking limitations), and their global rank is bottom-tier. Yet, their revenue holds steady at $0.8M. This is the economics of a niche B2B/B2C hybrid—selling to seniors or healthcare facilities where digital marketing isn't the primary acquisition channel. It's a relationship business disguised as a tech company.
- Heavy Legacy Stack: Reliance on jQuery and Bootstrap suggests a dated frontend architecture, potentially limiting mobile-first user experiences.
- Brand Confusion: The top keyword 'Libris' (27k vol) vastly outperforms 'Numera' (2.7k vol), indicating the product name is stronger than the company name.
- Zero Organic Reach: Only 20% of traffic is organic in a market where competitors spend millions on SEO. This is a massive blind spot.
The Verdict: A Buyout Candidate?
Numera has the revenue but lacks the growth engine.
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Meta Tags
Medical Alert Systems | Numera
Never be afraid to be independent again with a life alert system by your side. Our medical alert devices will provide you security at all times.
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About numera.com
Never be afraid to be independent again with a life alert system by your side. Our medical alert devices will provide you security at all times.
Company Overview
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Technology Stack
numera.com uses 21 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
unpkg
Traffic & Audience
numera.com receives approximately 4.3K monthly visitors and ranks #2,780,565 globally. The website has a bounce rate of 47% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 6:36 on the site.
The majority of numera.com's traffic comes from .
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This page provides publicly available information about numera.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit numera.com directly at https://numera.com.