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The Silent Giant of Canadian Media Measurement
How Numeris dominates cross-media analytics with 88M+ in revenue
While most media companies obsess over TikTok trends, Numeris quietly measures the actual audience behaviors that drive billions in ad spend. Their $88.7M revenue isn't built on hype—it's built on being the invisible backbone of Canadian media planning.
"In an era of fragmented attention, Numeris doesn't chase trends—it measures what actually moves the needle."
The Invisible Infrastructure
With nearly 700 employees, Numeris operates like a public utility for media measurement. They're not a startup chasing scale—they're an established institution that powers decision-making for Canada's entire media ecosystem. The 48% direct traffic suggests professionals who use their platform daily, not casual browsers.
The Cross-Media Challenge
Traditional TV measurement is dying, but digital metrics are fragmented. Numeris positions itself at the intersection, measuring how audiences actually consume content across platforms. Their 19,850 monthly searches for 'numeris' alone show they're the default search term for industry professionals seeking clarity.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and OpenCart suggest a company focused on functionality over flash. This isn't a consumer-facing app—it's a B2B platform where reliability trumps UX innovation. The 21 technologies detected include both legacy systems and modern tools, indicating an organization balancing established workflows with evolving needs.
- Dominates Canadian media measurement with $88.7M revenue
- Serves 696 employees across specialized research operations
- 48% direct traffic indicates loyal, daily professional users
- Search volume for 'numeris' (19.8K/month) shows industry dominance
- Cross-media measurement bridges TV, digital, and emerging platforms
The Boring Truth About Media Measurement
While startups chase disruption, incumbents like Numeris prove that reliability, scale, and deep industry integration create unshakeable moats. For investors and founders, the lesson is clear: sometimes the most valuable companies are the ones you don't notice—until you need them.
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Home - Numeris
Numeris brings clarity and understanding of Canadians’ audience behaviours to an evolving cross-media landscape with their measurement solutions.
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About numeris.ca
Numeris brings clarity and understanding of Canadians’ audience behaviours to an evolving cross-media landscape with their measurement solutions.
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Technology Stack
numeris.ca uses 21 technologies across their website including Font Awesome, Adobe Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Backend Frameworks
Laravel
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PHP
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Squarespace, WordPress
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
numeris.ca receives approximately 18.6K monthly visitors and ranks #988,582 globally. The website has a bounce rate of 41% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 3:00 on the site.
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