nuna.com
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Nuna: The Healthcare Trojan Horse
A $90M bet on virtual coaching that actually moves the needle on hypertension
Nuna isn't building another wellness app—it's engineering a data-driven revolution in chronic disease management. With a virtual coach in every patient's pocket, they're tackling the $4 trillion healthcare crisis from the inside out.
"Nuna proves that the most valuable health data isn't collected—it's acted upon daily by the patient themselves."
The 14mmHg Promise
Nuna's headline metric isn't vanity—it's a clinically meaningful 14mmHg systolic blood pressure reduction. This isn't wellness fluff; it's measurable impact on the leading cause of death. Their 73% adherence rate shatters the 30% industry standard for digital health apps, proving that when you design for real behavior change, not just downloads, outcomes follow.
The B2B2C Healthcare Play
While direct-to-consumer health apps fight for attention, Nuna operates in the lucrative B2B2C space. Their 53% direct traffic suggests strong brand recall, but the real story is their enterprise penetration. With Jini Kim (ex-Google, ex-Obama administration) at the helm and a team of former government engineers, Nuna speaks the language of payers and providers better than any startup.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap might seem dated, but they're battle-tested and accessible—critical when your users range from tech-savvy millennials to seniors managing hypertension. This isn't a tech-first company; it's a outcomes-first company that happens to use technology.
- Enterprise-first distribution model (not consumer app store roulette)
- Clinically validated outcomes (14mmHg reduction, 73% adherence)
- Government-grade engineering (ex-Obama admin tech leads)
- Proven revenue model ($67.6M ARR isn't hypothetical)
The Quiet Unicorn
While health tech darlings chase valuations, Nuna chases blood pressure readings. In a market flooded with hype, their $67.6M in real revenue speaks louder than any Series C announcement.
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About nuna.com
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Technology Stack
nuna.com uses 17 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
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Traffic & Audience
nuna.com receives approximately 8.8K monthly visitors and ranks #2,539,562 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:15 on the site.
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