nusantics.com
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Nusantics: The Indonesian DNA Powerhouse
A $17M precision diagnostics leader quietly dominating Southeast Asia's biotech frontier.
While Silicon Valley obsesses over AI and crypto, a quiet revolution is happening in Jakarta, where Nusantics is building the infrastructure for Indonesia's genetic future. They aren't just selling PCR kits; they are rewriting the code of local healthcare and aquaculture.
"In a market dominated by imports, Nusantics proves that the most valuable biotech isn't global—it's hyper-local."
The Revenue vs. Traffic Paradox
The data reveals a fascinating efficiency story. With only 14,754 monthly visits generating $17.4M in revenue, Nusantics operates with an exceptionally high conversion rate typical of B2B deep tech. They aren't playing the traffic volume game; they are capturing high-value enterprise and institutional contracts. Their top keyword, 'probiotik' (4,530 monthly searches), signals a deep penetration into the aquaculture sector—specifically shrimp farming—where genetic diagnostics translate directly to yield protection.
The 'ShrimProtect' Moat
Most biotech startups chase human diagnostics. Nusantics dominates a less glamorous but lucrative niche: animal health. Their 'ShrimProtect' product line addresses Indonesia's massive shrimp export industry. By offering NGS kits tailored to local pathogens, they solve a specific regional problem global giants ignore. This isn't just science; it's economic protectionism via biology. Their workforce of 112 is likely heavily weighted toward R&D and field application specialists, not just sales.
- Precision Molecular Diagnostics: Moving beyond generic testing to pathogen-specific identification.
- Vertical Integration: Serving both human health (PathoScan) and animal health (ShrimProtect).
- Localization: Products designed for Indonesian genetic markers and local agricultural strains.
- Digital DNA: The presence of a Head of Digital Product suggests they are digitizing the lab workflow, not just selling reagents.
The tech stack reveals a modern, agile approach. Using Tailwind CSS, Bootstrap, and Radix UI, their web presence is lightweight and functional—built for speed, not fluff. The inclusion of Google Analytics and Tag Manager shows they are data-obsessed, tracking user behavior rigorously even if the public traffic numbers appear modest. This is a company that knows exactly who its customers are and doesn't waste bandwidth on unqualified leads.
The Silent Giant of ASEAN Biotech
Nusantics isn't just a diagnostics company; it's a national asset.
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NUSANTICS | Nusantara Genetics
The most established precision molecular diagnostics company in Indonesia. Bringing PCR and NGS kits to improve healthcare outcomes in both human and animal health. Discover the power of PathoScan, BiomeScan, and ShrimProtect to get the right diagnosis for your applications.
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About nusantics.com
The most established precision molecular diagnostics company in Indonesia. Bringing PCR and NGS kits to improve healthcare outcomes in both human and animal health. Discover the power of PathoScan, BiomeScan, and ShrimProtect to get the right diagnosis for your applications.
Company Overview
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Technology Stack
nusantics.com uses 17 technologies across their website including Sentry, DoubleClick Floodlight, Google Ads, Zendesk, and more.
Error Tracking
Sentry
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Zendesk
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
nusantics.com receives approximately 14.8K monthly visitors and ranks #1,768,212 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:40 on the site.
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