nuuly.com
nuuly.com
Get leads like Nuuly — and thousands more
Build targeted lists by tech stack, traffic, and more
Nuuly: The Quiet Giant in Fashion Rental
How a 278-person team built a $46M revenue machine with 4M monthly visits
While everyone chases the latest AI darling, a quiet revolution in sustainable fashion is happening at nuuly.com. With nearly 4 million monthly visits and $46M in revenue, this isn't a startup—it's a mature, profitable business that most investors have never heard of.
"65% direct traffic means they've built a brand, not just a website—people seek them out by name."
The Rental Economy's Silent Winner
Nuuly operates in the lifestyle industry with just 278 employees generating $45.9M in revenue. That's $165K revenue per employee—remarkable efficiency for a fashion company. Their 96.3% traffic concentration in one undefined market (likely the US) reveals a focused, domestic strategy rather than global expansion.
The SEO Moat They Didn't Build
Their top keyword is 'nuuly' with 94,730 monthly searches—brand recognition is their strongest asset. But the real insight? They rank for 'rent the runway' (99,920 monthly volume), their largest competitor. This isn't accidental; it's a calculated strategy to capture customers comparison shopping between rental platforms.
The Trustpilot score of 1.6/5 from 72 reviews tells a complicated story. For a company of this scale, the low rating suggests operational growing pains or mismatched expectations in the rental model. Yet the traffic and revenue numbers prove the underlying business model is fundamentally sound.
- Direct traffic dominance (65%) indicates strong brand equity
- Competitor keyword targeting shows sophisticated SEO strategy
- Revenue per employee ($165K) suggests operational excellence
- Low Trustpilot score reveals execution challenges in customer experience
The Rental Playbook That Actually Works
Nuuly proves sustainable fashion rental can be a $46M business with 278 people—if you focus on brand over scale and execution over perfection.
How much traffic does Nuuly get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Nuuly's audience located?
Who competes with Nuuly?
Device Distribution
What keywords does Nuuly rank for?
5 keywordsWhat is Nuuly's revenue?
Who works at Nuuly?
Loading leads...
What do customers think of Nuuly?
Nuuly
Categories
Activity & Engagement
Contact Information
Reviews (20)
Amazing company with seriously…
Amazing company with seriously spectacular customer service. It’s super fun and a highlight of the month. Try it!!!
Customer Service
I got my first order and I chose everything wrong (sizes)- so I reached out to their customer service and they let me replace all 6 items! Refund and then re-charged with promo codes. The clothes are pretty worn is the only thing, but I think the service is cool, especially for vacations.
AVOID THIS SERVICE …so, so bad
The clothes are clearly worn and washed multiple times, seemingly by people who do not know how to care for clothes, They appear cheap, have distorted seams and are of poor construction. They do not come ready to wear, requiring pressing or steaming before it can be worn. 4 of my first 6 items seemed like Temu or SHEIN quality that I would not accept if offered to me for free, but are valued at over $100. Please avoid this company at all costs. You would do better to go to the thrift store.
$950.. wasted!
$950... spent at Urban outfitters. For my daughter. Didn't know what Nuuly was about. All rags!!! Old, disgusting looking, and unwearably. I donate MUCH better clothes. Jumped through many many hoops, they didn't care, nor looked at the items I sent back, 10 pieces. No refund, no return of the rags. Disgusted at Urban outfitters who sell their items. They didn't want to know either. Never again!!!!
Items arrived vandalized and with blood…
Items arrived vandalized and with blood and urine on them. They use the no return policy to do hate crimes against Christians and individuals they choose to target.
Frequently Asked Questions about Nuuly
What is Nuuly's Revenue?
How fast is Nuuly growing?
How do people interact with Nuuly?
How do people find Nuuly?
Who uses Nuuly?
Who are Nuuly's competitors?
What do customers think of Nuuly?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
Export nuuly.com Data
Download the complete tech stack, analytics, leads, and company data for nuuly.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About nuuly.com
Company Overview
Traffic & Audience
nuuly.com receives approximately 4.0M monthly visitors and ranks #9,670 globally. The website has a bounce rate of 28% with visitors viewing an average of 7.4 pages per visit. Users spend an average of 5:07 on the site.
The majority of nuuly.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is nuuly.com?
How popular is nuuly.com?
Related Searches
This page provides publicly available information about nuuly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit nuuly.com directly at https://nuuly.com.