9:41
o2.co.uk
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o2.co.uk

14 technologies
VerifiedVisit9.8M/mo14 Tech

AI Deep Dive Analysis

Generate an AI-powered deep dive article about o2.co.uk using all available data.

What tech stack does O2 use?

20 detected
Frontend Frameworks1
UI Libraries1
Web Standards1
Performance1
Tag Managers1
A/B Testing1
Advertising1
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google Tag Manager
G
Google AdSense
G
Google Analytics

How much traffic does O2 get?

Traffic & Engagement

9.8M
Monthly Visits
-11.0%
3.5
Pages/Visit
6:01
Avg. Duration
51%
Bounce Rate
Monthly Traffic Trend-17%
11.8M
Jun 2026
Jun
11.0M
Jul 2026
Jul
9.8M
Aug 2026
Aug

Rankings

#5,719
Global Rank
#171
United Kingdom Rank
Telecom
Category

Backlinks & Authority

788.5K
Backlinks
17.8K
Ref. Domains
73
Authority Score
Low
Penalty Risk
Backlinks Trend-14%
914.3K
Mar 2026
Mar
860.7K
Apr 2026
Apr
888.8K
May 2026
May
830.3K
Jun 2026
Jun
791.5K
Jul 2026
Jul
788.5K
Aug 2026
Aug

Search Traffic

Organic
4.0M
Paid
73.1K

Top Organic Keywords

#1o2
450,000 vol9.8%
#1my o2
90,500 vol2.0%
#1o2 customer service
74,000 vol1.6%
#1o2 login
74,000 vol1.6%
#1o2 priority
60,500 vol1.3%

Where is O2's audience located?

🇬🇧United Kingdom87.6%
🇺🇸United States2.9%
🇮🇪Ireland1.4%
🇪🇸Spain0.9%
🇧🇷Brazil0.7%

Device Distribution

Desktop24.9%
Mobile75.1%

How is O2's SEO?

Meta Tags

title25 chars

O2 - Essential For Living

description138 chars

Find exclusive offers and discover Switch Up, Flexible Superfast 5G Tariffs, Free Roaming & O2 Priority. Stay connected, wherever you are.

languageEN

Who works at O2?

Loading leads...

What do customers think of O2?

O2

O2

2.8
25,508 reviews
✓ Claimed

Categories

Mobile Network Operator#undefined

Activity & Engagement

Reply Rate
36.51115618661257%
Avg. Reply Time
3.0 days
Claimed Date
1/20/2022

Contact Information

Address:
500 Brook Drive
Reading, GB

Reviews (20)

Filter by rating:
Faisal Zazai
10/11/2026
🇬🇧 United Kingdom7 reviews• BasicLinkVerified
Experience date: 10/7/2026
I like the package O2 gave me with 25gb…

I like the package O2 gave me with 25gb internet in the Europe, so i don’t have to struggle and find internet everywhere, It was working very well aswell and it is also in an affordable package deal.

Company Response10/11/2026

Hi Faisal, Thank you for taking the time to leave such wonderful feedback. We're delighted to hear that you're enjoying your O2 package and that the 25 GB roaming allowance across Europe has helped you stay connected without having to worry about finding internet access while travelling. It's also great to know that the service worked well for you and that you found the package to be good value for money. We'll be sure to pass your kind comments on to the relevant team, as feedback like this is always appreciated. Thank you for choosing O2, and we hope you continue to enjoy your services.

Meg Bryant
10/10/2026
🇬🇧 United Kingdom59 reviews• OrganicUnverified
Experience date: 10/9/2026
Great help from customer services

I was already a customer of 02.I bought two new SIM cards through a deal with my blue light card and rang and asked could I keep the same numbers. The person that I spoke to was so good, so polite and did this for me very quickly and even rang me back on my old number to confirm it was ok. I cannot fault the service, I was dreading the change over as I thought it Maybe a bit of a hassle! So thank you 02

Company Response10/11/2026

Thank you for your review Meg, and we're pleased to hear that our customer service team made the process of keeping your existing numbers quick and hassle-free, and that the advisor's support and follow-up call helped put your mind at ease. Thank you for taking the time to share your experience with us and for recognising our agent's service.

John
10/10/2026
🇬🇧 United Kingdom1 reviews• BasicLinkVerified
Experience date: 10/9/2026
Modem issues

I came into store as I had an issue with a modem. I had exceptional service from Mat and would highly recommend him. He had extensive knowledge and was extremely helpful.

Company Response10/11/2026

Hi John, Thank you for taking the time to leave such positive feedback. We're delighted to hear that Mat provided exceptional service when you visited the store with your modem issue. It's fantastic to know that Mat's extensive knowledge and helpful approach made such a positive impression, and that you would highly recommend the service you received. We'll be sure to pass your kind comments on to Mat and the wider team, as recognition like this is always greatly appreciated. Thank you for choosing O2, and we hope you continue to enjoy our services.

Sam Horricks
10/10/2026
🇬🇧 United Kingdom1 reviews• BasicLinkVerified
Experience date: 10/9/2026
The o2 shop was very helpful at my…

The o2 shop was very helpful at my situation as i was very stressed. Got my old part part exchanged and got an upgrade of iphone 17 pro and new watch. Cant thank the shop enough to get me up and running once again. Service was great and customer service was 5/5

Company Response10/11/2026

Thank you for your review Sam, we're pleased the store team helped get you back up and running quickly and that you were happy with both the service and your new iPhone 17 Pro and watch. Thanks for taking the time to share your experience with us and for recognising the Team's service.

Christina
10/10/2026
🇬🇧 United Kingdom2 reviews• BasicLinkVerified
Experience date: 10/10/2026
So helpful

I popped into store to deal with a name change where I was frustrated due to trying all other avenues and meeting a brick wall. I popped into store Birmingham New Street and 2 wonderful helpful kind ladies, Jasmine and Ellie understood my frustration and did their utmost to assist. And im happy to say, they were able to sort out my name change there and then. 5* review from me, these two ladies went above and beyond to help

Company Response10/10/2026

Thank you so much for sharing your fantastic 5-star review. We know how frustrating administrative tasks like name changes can be when other avenues haven't worked, so we’re thrilled to hear that Jasmine and Ellie at our Birmingham New Street store understood your frustration and went above and beyond to get everything sorted for you there and then. Thank you for visiting us and for taking the time to share your lovely experience!

Frequently Asked Questions about O2

What does O2 do?
Find exclusive offers and discover Switch Up, Flexible Superfast 5G Tariffs, Free Roaming & O2 Priority. Stay connected, wherever you are.
How fast is O2 growing?
O2 has declined by 11.0% in the last 6 months according to traffic data.
How do people interact with O2?
When visiting O2, visitors view an average of 3.5 pages per visit, and spend around 6:01 on the site, and the bounce rate is 50.7%.
How do people find O2?
5.7M people (58%) visit O2 directly. 4.0M (41%) find them through organic search. 73.1K (1%) come through paid advertising.
Who uses O2?
O2's top market is United Kingdom with 8.6M visitors (87.6%). United States is 2nd with 280.4K (2.9%). Ireland is 3rd with 138.3K (1.4%).
What technologies does O2 use?
O2 uses 14 technologies across their website including Frontend Frameworks, CSS Frameworks, UI Libraries. Key technologies include Next.js, Tailwind CSS, Bootstrap, Ant Design.
Who are O2's competitors?
O2's main competitors include three.co.uk, ee.co.uk, tescomobile.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of O2?
O2 has a Trustpilot score of 2.8 out of 5 (3 stars) based on 25,508 customer reviews.

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About o2.co.uk

Find exclusive offers and discover Switch Up, Flexible Superfast 5G Tariffs, Free Roaming & O2 Priority. Stay connected, wherever you are.

Company Overview

o2.co.uk
Website
14
Technologies

Contact o2.co.uk

Technology Stack

o2.co.uk uses 14 technologies across their website including Next.js, Tailwind CSS, Bootstrap, Ant Design, and more.

Frontend Frameworks

Next.js

CSS Frameworks

Tailwind CSS, Bootstrap

UI Libraries

Ant Design

Web Standards

Twitter Cards

Performance

Lazy Loading

Analytics & Marketing

Google Analytics, Google Tag Manager, SpeedCurve

Frequently Asked Questions

What is o2.co.uk?
Find exclusive offers and discover Switch Up, Flexible Superfast 5G Tariffs, Free Roaming & O2 Priority. Stay connected, wherever you are.
What technologies does o2.co.uk use?
o2.co.uk uses 14 technologies including Next.js, Tailwind CSS, Bootstrap, and 8 more. View the full tech stack analysis above.
How do I contact o2.co.uk?
You can contact o2.co.uk through their contact page.
What are o2.co.uk's social media accounts?
o2.co.uk is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is o2.co.uk hiring?
Check o2.co.uk's careers page for current job openings and opportunities.

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This page provides publicly available information about o2.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit o2.co.uk directly at https://o2.co.uk.